DTS Chairman Leon Truong addresses the signing ceremony (Source: MCV Group) A digital transformation department to support SMEs in the fields of communications and TV hasnow been established.
DTS and the MCV Group also signed a strategic cooperation agreement with the Vietnam E-commerce Association (VECOM) to begin achain of activities this year.
The first cooperation programme will be a reality TV show to promote online businessand e-commerce, which will be consulted on by DTS and VECOM and produced by theMCV Group. It is scheduled to debut at the end of the second quarter.
Chairman of the MCV Group Pham Tu Liem said cooperation to support digital transformation in SMEs is an important step for all parties in their upcoming operational strategies.
Based on building a sustainable relationship, the three sides will jointly coordinateto promote the development of a diverse range of solutions in the field of completedigital transformation for the TV industry and SMEs in Vietnam, he said.
According to DTS Chairman Leon Truong, the internet and social networks are thrivingand TV digitalisation is key for businesses operating in the field.
DTS therefore wants to promote its strengths as a collector of digital transformationecosystems to support Vietnamese businesses, helping them improve their competitivenessin domestic and international markets.
VECOM Vice Chairman Nguyen Ngoc Dung said the cooperation between VECOM, DTS, and MCV willcomplement each other’s strengths.
DTS will provide technology platforms, VECOM will provide supply chains and online-offlinesupport ecosystems, while the MCV Group, with its digital TV, will create visualimages, thus improving consumer confidence in products and promoting purchasingdecisions, he added./.
VNA
