Sun Group's journey helps promote Da Nang's culinary essence globally

Following Hanoi and HCM City, Da Nang will be the third city to be awarded the "rising star" status by the Michelin Guide, with the partnership of Sun Group as the destination partner.
Hanoi (VNA) - The Michelin Guide global culinary collection will officially visit Da Nang,Vietnam's third city, with the companionship of the destination partner, SunGroup.

The journey to discover the hidden gems in the coastal city of central Vietnampromises to open a new chapter for Vietnamese cuisine as well as Vietnamesetourism.

Sun Group's journey helps promote Da Nang's culinary essence globally ảnh 1Following Hanoi and HCM City, Da Nang becomes the third city in Vietnam to be awarded the "rising star" status by the Michelin Guide (Source: Sun Group)
Gwendal Poullennec, International Director of the Michelin Guide, said:"We are delighted to continue the Michelin Guide's journey in Vietnam.

"Following the promising debut last year in Hanoi and Ho Chi Minh City, DaNang's inclusion in the Michelin Guide family demonstrates the vibrancy andquality of Vietnamese cuisine, accompanied by its rich history and distinctiveflavours from each region.

“Our anonymous inspectors have begun their evaluation journey. We are proud toannounce the selection of dining facilities for discerning Vietnamese diners,the international food enthusiast community and visitors in June thisyear."

The anonymous inspectors, known for their expertise, sophisticated palate andextensive knowledge of international cuisine, have accelerated their journeythroughout Da Nang to seek out excellent culinary addresses. Through anonymousvisits and rigorous evaluations, the inspectors ensure that only the finest andmost unique culinary experiences are recognised and honoured in Michelin's nextlist in Da Nang.

Sun Group's journey helps promote Da Nang's culinary essence globally ảnh 2Da Nang cuisine impresses Michelin Guide's inspectors (Source: Sun Group)
Da Nang's cuisine has a long tradition with each dish bearing a rustic charmbut still not lacking in exquisite flavours. Highlights include Banh xeo(sizzling pancakes), mi Quang (Quang Nam style flat rice noodles), banh trangcuon thit heo (rice paper rolls with pork), bun cha ca (vermicelli with grilledchopped fish), bun mam (fermented fish noodle soup), banh canh (thick noodlesoup), goi ca Nam O (Nam O raw fish salad), banh tranh Tuy Loan (Tuy Loan ricepaper), etc.

According to the Michelin Guide, inspectors were deeply impressed by Da Nang'srich culinary heritage. Inspectors greatly enjoyed the experience of sitting insmall eateries or street food stalls to indulge in delicious local dishes.

In addition to the unique street food experience, Da Nang's high-end cuisine isalso considered attractive and diverse in cooking techniques from localculinary masters and international chefs.

Sun Group's journey helps promote Da Nang's culinary essence globally ảnh 3Sun Group continues to accompany the expansion of Michelin Guide's journey in Vietnam (Source: Sun Group)
A significant contribution to the journey of bringing Michelin to Da Nang isthe companionship of the destination partner, Sun Group.

Dang Minh Truong, Chairman of the Board of Directors of Sun Group, said:"Sun Group is delighted to accompany Michelin Guide to Da Nang,contributing to honouring the culinary essence of the coastal city of CentralVietnam. Since its establishment, the Group has always pursued the goal ofpromoting the cultural identity and beauty of Vietnam to the world.

“Da Nang is a land that always offers wonderful experiences with its uniquedishes. Sun Group is delighted that this culinary destination has receivedwell-deserved attention and recognition from domestic and international foodenthusiasts. Michelin Guide's presence in Da Nang will further strengthen DaNang's position on the international tourism map, attracting tourists fromother countries to visit this place."

In June 2024, Michelin Guide will officially announce the first restaurantselection list in Da Nang and the new list in Hanoi and HCM City.

Sun Group's journey helps promote Da Nang's culinary essence globally ảnh 4Da Nang promises to be an attractive destination for culinary enthusiasts around the world (Source: Sun Group)
In 2024, culinary tourism is one of the four main high-quality product linesthat Da Nang's tourism industry is targeting to serve tourists. With theinfluence of being honoured by the world's leading prestigious culinary awards,Da Nang promises to be an attractive destination for culinary enthusiastsaround the world.

Becoming a "destination partner," continuing to accompany theexpansion of Michelin Guide's journey in Viet Nam, Sun Group once againdemonstrates the Group's dedication in the effort to collaborate and contributeto bringing Da Nang's cuisine as well as Vietnam's cuisine to the highestinternational standards, thereby asserting its position on the global tourismmap./.
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