In recent years, the Tay ethnic community in Lam Thuong commune, northern Lao Cai province, has been preserving and promoting their cultural values to develop tourism, following the principle: “Using culture to develop tourism, and tourism to preserve and promote culture.”
Funded by the WWF in Norway through WWF-Vietnam, the training centre for sustainable tourism practices provides knowledge on alternatives to plastic, environmentally friendly tourism management and training methods, and tours designed to minimise plastic use for both students and local communities, and serves as a hub linking businesses, educational institutions and stakeholders to build a green tourism ecosystem in Hue.
Experts believe that Hanoi should issue a set of criteria tailored to its urban conditions, enhance regional linkages, encourage community engagement, and prioritise investment in green infrastructure and clean energy.
Vietnam, blessed with abundant natural and cultural assets, is working to adopt greener practices to secure long-term growth and strengthen its position on the global tourism map.
The new rating system awards businesses with three, four, or five stars, which serve as a recognisable symbol of quality for both local and international tourists. The Tourism Authority of Thailand (TAT)’s vision is for Thai tourism to also improve community life and raise standards for operators, helping the country become a leader in sustainable tourism on the world stage.
By promoting environmental awareness and sustainable tourism practices, the “Sustainable Tourism and Net Zero Goal” programme is encouraging travel businesses to rethink their strategies and adopt more eco-friendly and socially responsible models.
Marine tourism accounts for up to 70% of the sector’s total revenue, making it a vital contributor to local and national economic growth.
The East Asia Local and Regional Government Congress, first held in Nara prefecture in 2010, has attracted local authorities from across the region with multiple cooperation models like cross-border partnerships in infrastructure, logistics, technology, education, culture, heritage conservation, and people-to-people exchanges.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Hanoi has allocated hundreds of billions of VND annually for the restoration, preservation, and promotion of its rich cultural heritage, turning these national treasures into key drivers of sustainable tourism.
The tour will combine outdoor performances with heritage experiences and run weekly for groups of around 100 visitors.
Hanoi has mobilised hundreds of billions of VND for the restoration, preservation and promotion of local cultural heritage every year, transforming the treasures into engines for sustainable tourism development.
Cultural heritage is not only a bridge between the past and present but also the foundation for building identity, fostering pride, and strengthening community bonds.
Demand for travel is rising, with a shift towards high-quality, experience-based tourism over mass-market, budget travel. To capitalise on this trend, the management board is launching initiatives to support 85 partner businesses and potential members of the geopark’s network.
One of the most notable initiatives is turning central Vietnam’s rain and floods into tourism products. Rather than avoiding or combating adverse weather, this project proposes a range of novel tourism experiences that embrace the rainy and flood seasons, offering tourists a unique perspective on the region.
In its list of 25 Places to Visit in 2025, CNA ranked Phu Quoc at No. 7, making it the only Vietnamese destination on the list and one of the few Asian locations, alongside Koh Samui (Thailand), Manila (Philippines), and Singapore.
The northeastern province of Quang Ninh is planning to further make use of heritage to develop sustainable tourism, step by step becoming a regional and international linkage hub, and an attractive destination for tourists in the global tourism map.
Malaysia on January 6 launched the Visit Malaysia 2026 (VM2026), which focuses on two core pillars – high yield and sustainable tourism.
Efforts in preserving flora and fauna ecosystems associated with developing eco-tourism in the Gao Giong cajeput forest in Dong Thap province's Cao Lanh district have contributed to attracting more tourists to the Mekong Delta locality.
Vietnam boasts a rich history and culture spanning thousands of years, characterized by an extraordinary diversity of tangible and intangible cultural heritage. This cultural wealth not only enriches and defines the nation's identity but also serves as a valuable resource for promoting sustainable tourism and elevating Vietnam’s global status.