Keyword: "cultural brand"

The blueprint seeks to deepen international cultural integration, export Vietnamese values and absorb the essence of world cultures. The end goal is an advanced culture steeped in national identity, deployed as a soft power to fuel rapid, sustainable growth, lift Vietnam’s global standing, and add a distinct thread to the tapestry of human civilisation.

Hanoi is making the best use of its cultural and human resources to create internal strength and an important driving force to act for its sustainable development.