Keyword: "domestic consumers"

Amid increasingly fierce global competition, the goal is no longer simply to increase domestic consumption of Vietnamese goods, but to develop strong Vietnamese brands capable of winning consumers through quality, innovation and added value, thereby creating a stepping stone for expansion into international markets.

Vietnam’s fruit sector should focus on gaining trust from domestic consumers before focusing on exports, said Deputy Director of the Plant Cultivation Department under the Ministry of Agriculture and Rural Development (MARD) Nguyen Nhu Cuong.