Keyword: "four-season tourism"

Seasonality has long been a challenge for Vietnam’s tourism industry. In many localities, tourism peaks in summer but visitor numbers fall during the rainy months. Destinations are now seeking to restructure their tourism ecosystems and develop products that can operate year-round.

Hanoi’s tourism events are increasingly designed to inspire exploration beyond individual festivals. At the Hanoi Tourism Gift Festival, for instance, visitors can make handicrafts with artisans, explore destinations through virtual reality and discover new tours and tourism stimulus programmes.

Following a prolonged hiatus due to COVID-19, the north-central province of Thanh Hoa welcomed more than 11 million visitors last year, ranking it fourth in the country. It is now striving to develop four-season tourism.