Keyword: "KOCs"

The workshop highlighted that the rapid development of e-commerce, social media and digital content creation is creating significant opportunities for KOCs and KOLs, while also requiring them to improve their legal knowledge and compliance.

Instead of focusing mainly on protecting consumers as previously, the Law on E-commerce clearly defines the legal responsibilities of all participants in the digital marketplace, including e-commerce platforms, businesses, online sellers, key opinion leaders (KOLs), key opinion consumers (KOCs) and affiliate marketers.