Tea exports expected to reach 245 million USD

The Vietnam Tea Association (Vitas) expects the country will earn 245 million USD from tea exports by the end of the year thanks to efforts to promote trade activities, reorganise production, diversify the product range, and improve the quality of tea, the Vietnam Economic News reported.
The Vietnam Tea Association (Vitas) expects the country will earn 245million USD from tea exports by the end of the year thanks to efforts topromote trade activities, reorganise production, diversify the productrange, and improve the quality of tea, the Vietnam Economic Newsreported.

According to statistics from the Ministry ofAgriculture and Rural Development, tea exports for October alone reached12,000 tonnes, worth 21 million USD. Meanwhile, for the first tenmonths of the year, exports reached only 109,000 tonnes, at a value of186 million USD. This is a decrease of 5.6 percent in volume, and a dropof 0.6 percent in revenue against the same period last year.

Theexport price of tea averaged at 1,693 USD per tonne over the first 10months of this year, which is a slight increase of 6.03 percent from ayear ago. Despite this small increase, Vitas said that, compared to thecompetition, Vietnam is still selling its tea at one of the lowestprices.

Regarding the tea export markets, Pakistan continues tobe the leader, increasing 67.64 percent in volume and up 94.4 percent inrevenue from a year ago. At the other end of the scale, Indonesiarecorded the sharpest decline dropping by 57.16 percent in volume andfalling 58.28 percent in revenue.

Vitas Office Chief Hoang VinhLong said that unfavourable weather changes in the early months of thisyear, including prolonged droughts and heavy rainfall in several teagrowing areas during the main crop, had adversely affected export teaproduction in many localities.

Meanwhile, tea exports are facingseveral difficulties after Chinese Taipei, one of Vietnam’s majormarkets, applied stricter rules of origin. More seriously, the falserumour that Vietnamese tea is contaminated with dioxin was circulatedearly in November, and this seriously hurt Vietnamese tea exportcompanies.
“As for the Pakistani market, despite the high percentageof orders, many traders go directly to each tea enterprise in Vietnamto negotiate the price, causing trouble for both tea businesses andfarmers,” Long was quoted as saying.

For this reason, apart fromseeking ways to rectify the situation, it is necessary to improve tradepromotion activities by increasing direct meetings between Vietnamesebusinesses and foreign buyers, and by diversifying the types ofVietnamese tea booths at international exhibitions.

Vitas madegreat advances for the Vietnamese tea industry by leading severalbusinesses to an international tea exhibition held in Moscow, Russia, inSeptember. With eight booths at the exhibition, Vietnamese businessesmet international regulations on trade, food quality, hygiene andsafety, while expanding their markets and seeking potential partners inEastern Europe, particularly the Far East and Siberia.

Withefforts to seek new markets and improve the quality of export tea, Vitasforecasts that Vietnamese tea exports will reach 140-145,000 tonnesworth 245 million USD by the end of the year.-VNA

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