Bangkok (VNA) – The Thailand Sporting Trade Association has expected that the triumphs of Thai athletes at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment.
Kitti Charoenpornpanichkul, President of the association, said the sporting events in which Thai athletes pick up a medal will naturally receive much public attention and generate interest among fans to participate actively in these sports.
As the results, sales of sports equipment will increase, he said.
Kitti said the value of the sports equipment market is expected to reach 33 billion THB (0.9 billion USD) this year, up 10% from 2023, thanks to health conscious consumers and the state's digital handout scheme.
Thailand sent 51 athletes to the 2024 Paris Olympic Games, completing in 17 sports. So far, the Thai sports delegation has won a gold for taekwondo, a silver for badminton and a bronze for boxing in the women's lightweight category.
Kongsak Yodmanee, Governor of the Sports Authority of Thailand (SAT), said the SAT does not prioritise the number of medals the athletes can win. Their main focus is that each athlete strives to set a better record./.
