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Thai tourism industry adjusts strategy to overcome difficulties

Thailand's tourism industry is trying to shift from mass tourism to attracting more quality visitors as part of efforts to survive amid the COVID-19 pandemic.
Thai tourism industry adjusts strategy to overcome difficulties ảnh 1International tourists coming to Phuket International Airport, Thailand (AFP/ VNA)

Hanoi (VNA) - Thailand's tourism industry is trying to shift from mass tourism to attracting more quality visitors as part of efforts to survive amid the  COVID-19pandemic. 

The country received some 40 million international visitors in 2019, but the number dropped to only 6.7 million in 2020.

For 2021, the Tourism Authority of Thailand (TAT) predicted that evenin the best-case scenario, there will only be around 1-2 million foreigntourists visiting the country. Some believed that this figure is stillconsidered too optimistic given the current vaccination rate and rising numberof daily cases in the country.

The authorities believe that Thailand must use the pandemic asthe catalyst to overhaul the industry, as this is the only way that the sectorcan survive and navigate through the crisis.

According to Tourism Minister Phiphat Ratchakitprakarn, the sector will try to attract high-end travellers, rather than a large number of visitors like what it has been relying on in the past.

Phiphat said quality travel will also help address problems thatalready existed before the pandemic, such as over-crowding at beaches andtemples and other environmental impacts./.
VNA
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