Thailand expects to welcome around 25 million tourist arrivals in 2014, one million lower than that of last year due to the political disputes in earlier this year, according to the Thai Ministry of Tourism and Sports.
The ministry also said that the existing martial law will not obstruct the tourism sector’s growth after the government approves a tourism campaign for 2015 called Discover Thainess, which uses the Thai way of life as the main selling point.
The tourism industry, which accounted for nearly 10 percent of the country's gross domestic product, has not been recovering fully because the number of visitors in the first nine months fell more than 10 percent from a year earlier to 17.5 million people.
The Discover Thainess campaign, to be launched in 12 provinces, is expected to present the country's new perspective to the world and encourage foreign visitors to stay longer and spend more.
The campaign intends to attract specific groups including wedding and honeymoon holidaymakers, golf enthusiasts and eco-tourism travelers.
It also introduces foreign visitors new experiences through cultural and community tourism with the aim at generating a revenue of 1.9 trillion THB this year and 2.2 trillion THB in 2015.-VNA
The ministry also said that the existing martial law will not obstruct the tourism sector’s growth after the government approves a tourism campaign for 2015 called Discover Thainess, which uses the Thai way of life as the main selling point.
The tourism industry, which accounted for nearly 10 percent of the country's gross domestic product, has not been recovering fully because the number of visitors in the first nine months fell more than 10 percent from a year earlier to 17.5 million people.
The Discover Thainess campaign, to be launched in 12 provinces, is expected to present the country's new perspective to the world and encourage foreign visitors to stay longer and spend more.
The campaign intends to attract specific groups including wedding and honeymoon holidaymakers, golf enthusiasts and eco-tourism travelers.
It also introduces foreign visitors new experiences through cultural and community tourism with the aim at generating a revenue of 1.9 trillion THB this year and 2.2 trillion THB in 2015.-VNA
