Thailand launches new guidelines to promote tourism
Bangkok (VNA) - The Tourism Authority of Thailand (TAT) has come up with guidelines to launch events and festivals to attract tourists in line with the government’s “5Fs soft power”.
The
government launched the 5Fs in 2022 with a focus on five key
attractions – Food, Film, Fashion, Fighting and Festivals – to promote Thailand
internationally.
TAT plans to announce a
year of Thai gastronomy this year, Government spokesman Anucha Burapachaisri said on January 23, adding that it will also include a walking
street and an international food festival.
In terms
of film, Anucha revealed that TAT plans to launch a film city tour, allowing
tourists to visit sites where well-known films and television series were shot.
For
fighting, he said, TAT will launch an “Amazing Muay Thai Festival 2023” at
Rajabhakti Park in Hua Hin on February 6 with the aim of attracting more than
3,500 boxing enthusiasts.
Meanwhile,
festivals will also be held throughout the year to promote local traditions,
wisdom and culture, such as Lunar New Year and Songkran.
These
activities will help tourists experience the beauty of Thailand’s attractions
and culture, the spokesmen added./.