The tourism industry in the central province of Thua Thien- Hue has implemented a series of measures, from introducing large-scale tourism advertising campaigns to promoting their products and services at domestic and foreign trade fairs, in a bid to attract more holiday-makers to the area.

According to the provincial Department of Culture, Sports and Tourism, the locality has welcomed nearly 2.3 million tourists so far this year, representing a year-on-year increase of approximately 14 percent, raking in over 1,854 billion VND.

Over the four-day holiday for National Day (August 30-September 2) alone, Thua Thien-Hue greeted over 40.600 visitors, one-tenth of whom were from abroad.

The province has set a target to welcome 2.8-3 million tourists in 2014, which will in turn generate an increase in revenue of 16-18 percent.

A 230,000 USD project to foster sustainable tourism development is being carried out in Thua Thien-Hue with support from the International Labour Organisation and UNESCO.

It focusses on developing eco-tourism, improving the business climate, making tourism enterprises aware of their responsibilities, and training hospitality personnel.

In addition to improving the quality of tourism services, the locality is working with other authorities in the southern region to develop new tours.

The provincial Department of Culture, Sports and Tourism has undertaken a number of familiarisation trips to the Mekong Delta localities, such as Can Tho city, Bac Lieu and Ca Mau, to explore possible tours and tourist destinations.

The local authorities plan to increase their promotional efforts until the end of the year by hosting fam trip delegations from Japan, the Republic of Korea and Thailand to survey the province and region’s tourism potential.

One of the locality’s must-see destinations is Hue, once the feudal and imperial capital of Vietnam under the last dynasty of Nguyen (1802-1945). The UNESCO-recognised heritage is now a quiet city in central Vietnam with a wealth of imperial buildings, pagodas and tombs. The city has a rich culture, featuring numerous traditions, and the region’s architecture and cuisine summon memories of the long-gone Nguyen era.

In addition to the ancient imperial citadel, Thua Thien-Hue province attracts visitors for its beautiful landscapes, such as Lang Co, one of the world’s most beautiful bays, and the Tam Giang-Cau Hai lagoon system, the largest of its kind in Southeast Asia.-VNA