Tourism companies nationwide reach cooperation deal

Tourism companies in the country’s northern, central and southern regions have reached a deal on cooperation to promote business at the on-going second Vietnam International Travel Mart (VITM) in Hanoi.
Tourism companies in the country’s northern, central and southernregions have reached a deal on cooperation to promote business at theon-going second Vietnam International Travel Mart (VITM) in Hanoi.

The deal was signed on April 5 by representatives ofthe three regions’ tourism organisations, which are the Hanoi TourismAssociation, the Thua Thien-Hue Tourism Association and the Ho Chi MinhTourism Association.

Under the deal, participatingcompanies will use each other’s services and work together to offertours. Groups of member travel agents, hotels and restaurants will beset up to offer discounts, thus stimulating demand.

The three regions’ tourism sectors will also collaborate to developand advertise new products, as well as assist each other in personneltraining.

The agreement was part of the 2013-20 national tourism promotion programme approved by the Prime Minister last year.

The 2014 VITM opened in Hanoi on April 3 with the aim of promotingtourism products and stimulating tourist demand. It has 508 booths,including 154 manned by travel agents from 22 countries and territoriesworldwide.

Vietnam’s tourism sector plans toreceive 8 million international visitors, serve 37.5 million domestictourists and earn 230 billion VND (10.8 million USD) this year.

In 2013, Vietnam received7,572,352 international tourists, a 10.6 percent rise over 2012,bringing 200 trillion VND (9.4 billion USD) for the state coffer.-VNA

See more

Visitors at the newly launched Pho Museum in Ben Thanh ward, Ho Chi Minh City. (Photo: sggp.org.vn)

Lunar New Year tours boom

Since the beginning of 2026, many travel agencies have reported an increase in Lunar New Year tour bookings compared with the same period last year. Notably, tours focusing on cultural immersion, local lifestyles, and early spring festivals are gaining popularity, rather than purely leisure-oriented trips as seen in previous years.

A visitor climb the 90-metre “Great Wall of Vietnam” during an adventure tour of Son Đoong Cave. (Photo: VNA)

Plans to expand unilateral visa waivers to attract high-quality tourists

The Ministry of Public Security was assigned to further accelerate the application of information technology and digital transformation to improve electronic visa issuance procedures, simplify processes and shorten immigration clearance times at border checkpoints, creating maximum convenience for travellers.

An exhibition space that recounts the story of pho from a socio-historical perspective, blending documentary films, artefacts and installation art. (Photo: thethaovanhoa.vn)

Cultural, culinary tourism heightens Tet allure in Ho Chi Minh City

A notable new attraction is the Pho (rice noodle soup) Museum in Ben Thanh ward, which officially opened in mid-January. As the country’s first museum dedicated to culinary heritage, it is designed to preserve, develop and spread the values of Vietnamese cuisine to both domestic and international visitors.

A performance using Tet symbols run as part of the ongoing traditional Tet programme at the old Nha Trang craft village in Khanh Hoa province (Photo: baokhanhhoa.vn)

Nha Trang captivates visitors with traditional Tet atmosphere

Stepping into the old Nha Trang craft village, visitors feel as if they are shipped back to a rural village with areca palm rows, kitchen fires, trays of traditional cakes, and red calligraphy couplets, among many other scenes, all of which stir memories of family reunions.

The Trang An Scenic Landscape Complex is a major attraction for visitors to Ninh Binh. (Photo: VNA)

Vietnam tourism accelerates green transition to power 2026 growth

Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.

Fireworks illuminate the Han River during the 2025 Da Nang International Fireworks Festival. (Photo: VNA)

Da Nang announces theme of signature international fireworks festival

The Da Nang International Fireworks Festival 2026 will feature two Vietnamese teams and eight international teams from China, Italy, Germany, Portugal, France, Japan, Macao (China) and Australia. Four of these teams will be participating in the festival for the first time, promising fresh highlights and surprises.

Built in 1895, the stone church has been carefully restored and preserved in its original state, and remains an iconic symbol of the misty town of Sa Pa. (Photo: VNA)

Sa Pa listed fastest-growing destination in Asia: Agoda

Based on Agoda’s comparison of accommodation bookings between January-November last year and the same period in 2024, Sapa climbed 15 places in the rankings of Asia’s top 100 destinations, making it the fastest-growing destination in the region.

Tourists visit the Dien Bien Phu Victory Monument, which was built to commemorate the 50th anniversary of the Dien Bien Phu Victory. (Photo: VNA)

Positive signal for Dien Bien’s tourism sector in 2026

Tourism in the north-western province of Dien Bien is showing clear signs of revival in the opening days of 2026, reflecting efforts to realise the resolution of the 15th Provincial Party Congress, which identifies tourism as a spearhead economic sector.