Tourism sector sets sights on 17-18 million int’l visitors this year

The Ministry of Culture, Sports, and Tourism has affirmed its commitment to attracting 17-18 million international visitors to Vietnam in 2024, by ramping up promotional and marketing efforts during the fourth quarter, with a particular focus on the Indian market.

According to the Vietnam National Administration of Tourism (VNAT), in the first eight months, the country welcomed 312,000 Indian visitors, shooting up 263% from a year earlier, placing India eighth among Vietnam’s top 10 sources of international tourists.

To capitalize on the expected surge in Indian tourists, the ministry and VNAT have developed a strategy, to boost tourism promotion in the world's most populous market. Notably, in October, the VNAT will collaborate with travel agencies and localities, to organize a large-scale promotional campaign in India.

Between January and August, Vietnam welcomed over 11.4 million international visitors, up nearly 46% year-on-year. The number of domestic tourists reached some 89.5 million. Meanwhile, the eight-month tourism revenue around 23.7 billion USD.

The country currently houses more than 4,140 companies, supplying international travel services and over 39,149 licensed tour guides. Additionally, there are 269 five-star hotels with more than 87,300 rooms nationwide./.