Despite Vietnam’s modest revenue from exporting tra fish to Japan, growing imports in this market creates an opportunity for Vietnameseseafood companies to penetrate the country.
At the Japan 2013International Food and Beverage Exhibition Foodex last month, Vietnamesetra fish drew a lot of attention from Japanese consumers. Crispy trafillet sticks were the most popular Vietnamese seafood dish on offer.
Seafood companies evaluated that processed tra fish products willbe able to enter the market with national and large-scale tradepromotion programmes for the product in Japan.
Accordingto the Vietnamese Association of Seafood Exporters and Producers(VASEP), Japan has increased its import of tra fish while reducingother seafood products.
Since the beginning of this year,Vietnam has exported more than 550,000 USD of tra fish to Japan, ayear-on-year increase of 2.7 percent.
Tra fish exports toIndia also saw a rise of 45 percent to 2.7 million USD over the sameperiod last year, valued at 2.7 million USD. The product is mainly soldat seafood shops and supermarkets in India.-VNA