Traceability data are evolving into a critical layer of protection, helping exporters reduce tariff risks, shorten inspection times and strengthen proof of origin, thereby avoiding exclusion from formal distribution networks.
For years, Vietnam’s market has struggled with the presence of fake, low-quality and origin-falsified products, from traditional markets and convenience stores to supermarkets and e-commerce platforms.
Amid rising global demand for Halal products, Tay Ninh, with its strategic location at the Southwest borderline and the Mekong Delta, has been identified as a key area for developing Vietnam’s Halal industry. Many businesses in Tay Ninh have proactively invested in closed-loop production models, ensuring food safety and traceability. This is an important step to improve product quality, enable localities to obtain Halal certification, and pave the way for products to penetrate and thrive in high-potential Muslim markets.
On a global scale, verification and traceability are among the top criteria that businesses must maintain to ensure credibility, enhance competitiveness and meet stringent international trade standards.
In 2024, durian was a leading export among Vietnam’s fruits and vegetables, earning a record of 3.3 billion USD and accounting for 46% of the sector’s total export value. China was the largest market, importing 3.2 billion USD worth of durians, or 97% of the total.
As Vietnam deepens its integration into the global economy through more than 15 free trade agreements (FTAs), including the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the EU-Vietnam Free Trade Agreement (EVFTA), origin transparency has become a non-negotiable requirement to access tariff preferences and avoid trade defence measures.
Vietnam could earn 300 million USD from shipping frozen durian to China on the back of the signed protocol on plant quarantine requirements for the product between the two sides, Director of the Plant Protection Department (PPD) under the Ministry of Agriculture and Rural Development Huynh Tan Dat said on September 19.
Hanoi has expanded cultivation areas that meet high-quality standards and have regional codes to ensure product origin and traceability. The capital has also established supply chains for key agricultural products to meet export requirements.
The People’s Committee of Binh Thuan on June 10 held a meeting with localities to implement solutions to combat illegal, unreported and unregulated (IUU) fishing in the south-central province.
Businesses need to increase the added value of their products and ensure origin tracing of materials to enhance sustainable production and export, and minimise export risk, said insiders.
