Trung Nguyen e-coffee store (Photo: Trung Nguyen Legend) Seoul (VNA) – Trung Nguyen LegendCorporation, part of the well-known Vietnamese coffee maker Trung Nguyen Group,officially opened its representative office in Gangnam district, the Republicof Korea (RoK)’s Seoul capital on March 28.
Speakingat the event, Vietnamese Ambassador to the RoK Nguyen Vu Tung said the openingof Trung Nguyen Legend’s representative office in the RoK is evidence of the close friendship between the two nations.
HuynhVang Cam Tu, Deputy General Director of Trung Nguyen Group, said over the pastdecade, Trung Nguyen Legend has spread the Vietnamese coffee culture in the RoK.In 2019, Trung Nguyen Legend officially built a local workforce in thisimportant market, promoting business activities and brand promotion to affirmthe value of Buon Ma Thuot robusta coffee beans in premium G7 coffee productlines.
Accordingto her, the RoK is the second market that Trung Nguyen Group chose to open itsrepresentative office, behind China.
Accordingto Nielsen ratings in 2020, Trung Nguyen Legend's G7 was among the top 5 mostpopular and purchased coffee brands through online channels. G7 coffee productssuch as G7 3in1, G7 pure black, G7 Cappuccino have a strong presence in leadingcommercial systems in the RoK such as Coupang - the largest Korean onlineretailer - and the top shopping malls such as Lotte Mart, Homeplus, Emart and Hanaromartsupermarket chains.
In2021, Trung Nguyen launched the "Always Awake" campaign on top socialmedia platforms in the RoK like Instagram, Naver blog, Youtube, attractinghundreds of thousands of views, discussions, and positive feedback from usersabout their experiences with G7 coffee. Reputable Korean newspapers such asMunhwa Ilbo, News One, Korea Economics, Edaily have posted a variety of articles about theimpressive growth rate of the G7 coffee products, while spreading the message on the awaking and life-changing energy of G7 coffee.
In its2021 report, the Korea Institute for International Economic Policy said the RoKis a promising coffee market with an average annual consumption of 2.3kg perperson. The RoK is also a coffee-savvy market that leads global trends incoffee consumption and appreciation./.
