Staff of travel start-up company Tugo at an office in HCM City. The company is developing premium tours to meet increasing demand. (Source: VNA) HCM City (VNA) - Travel start-up Tugoannounced on April 10 a tie-up with French advertising platform Criteo SA andfive international carriers to expand its business in Vietnam.
As part of a one-year deal, Criteo will provideretargeting solutions that enable Tugo to reach its target customers andpromote tours with the partner airlines.
The five carriers are Vietnam Airlines, AirChina, Singapore Airlines, Brunei Airlines and Qatar Airways.
Tugo said the tie-ups would enable it to developpremium tour programmes that provide customers with high-quality transportationand accommodation.
It said Vietnam has an increasing number ofinternational and domestic tourists, driven by a rapidly growing middle class.
Nguyen Minh Bao, founder and CEO of the company,said: “Over the past few years, we have been seeing stronger consumer demandfor premium travel services. With the partnerships, we hope to provide premiumtravel experiences that satisfy the needs of the modern Vietnamese traveller.”
Criteo’s solutions provide his company withinsights to his customers’ travel booking preferences and readiness topurchase.
Alban Villani, managing director, SEA-Pacific,Criteo, said: “We encourage travel operators to join us in adopting newtechnologies and digital solutions to better reach and engage end-users.
“Tugo is well-positioned to bring together thetop airlines and customers to define what is premium travel for the moderntraveler.”
The growing digital economy is driving travelbooking on websites and mobile apps as Vietnamese become more mobile- andapp-savvy.-VNA
VNA
