Vietnam Airlines among top 10 Vietnamese brands 2022

National flag carrier Vietnam Airlines has been voted as one of the top 10 Vietnamese brands and the most perceived brand in 2022, revealed a survey by the UK-based market research firm YouGov.

Thursday, November 17, 2022 11:33

Vietnam Airlines among top 10 Vietnamese brands 2022 ảnh 1

Illustrative image (Photo: VNA)

Hanoi (VNA) – Nationalflag carrier Vietnam Airlines has been voted as one of the top 10 Vietnamesebrands and the most perceived brand in 2022, revealed a survey by the UK-based market research firm YouGov.

It is the fourthyear Vietnam Airlines has been present and the only carrier in the rankings.

Viainterviews with Vietnamese consumers from September 2021 to September 2022, thesurvey sought to measure overall brand health based on perception of a brand’soverall quality, value, impression, reputation, satisfaction and whetherrespondents would recommend the brand to others.

The average score ofthe above criteria will produce an index measuring the health of more than 400brands in Vietnam in the nine fields of e-commerce, travel, financialservices, quick-catering restaurants, merchandise retail, fashion retail, homeappliances, personal care and packaged products.

This year, VietnamAirlines has won multiple awards at home and abroad, namely the World’s LeadingCultural Airline, theAsia's Leading Airline - Premium Economy Class and the Asia's Leading Airline Brand by World TravelAwards 2022, and the National Brand 2022 honoured by the Ministry of Industry andTrade and the Council of National Brands./.

VNA

#national flag carrier Vietnam Airlines #Vietnamplus #Vietnam News Agency #top 10 Vietnamese brands #survey #UK-based market research firm YouGov Vietnam

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