The ancient riverbank city of Hoi An in the central province of Quang Nam is a popular tourism destination for both domestic and international visitors. (Photo: VNA) Hanoi (VNA) – Vietnam has great potential to develop atoursim market segment for young travellers, heard a workshoporganised by the Institution for Tourism Development Research (ITDR) under theVietnam National Administration of Tourism.
Speaking at the workshop on the youth's tourism trends and solutions toattract young travellers in Vietnam, ITDR Director Nguyen Anh Tuan said thatin the past, tourists are mostly middle-aged with quite stable incomes.
But now, thanks to the development of global tourism and improved livingconditions, young people have an increasing demand for travelling, he said.
Le Quang Dang, a researcher from ITDR who led a study on the tourismtrends of Vietnamese young people, said that Vietnam is amidst the goldenpopulation structure period with people aged from 15 to 35 making up 30% of itspopulation.
“Young people are the generation with the most potential for tourism anda promising segment for the breakthrough of the country's smokeless industry,”he said.
To young people, travelling is not simply about discovering a place withsightseeing but gaining experiences and looking for long-term meaningfulvalues, Dang said.
With dynamism, youth, passion for travelling and exploring new things,Vietnamese young people have updated a series of interesting travel trends suchas solo travel, check-in tourism, green tourism, charity tourism, orbackpacking.
Dang’s study found that Vietnamese young travellers usually choosedestinations with beautiful and pristine natural landscapes to experience andexplore with main activities such as check-in photography, camping, walking,mountain climbing, stream bathing, beach bathing, and team building.
To young people, travelling is not simply about discovering a place with sightseeing but gaining experiences and looking for long-term meaningful values. ( Photo: VNA) Big, bustling cities with festivals, musical shows, walking streets, andnight markets also attract young travellers, he said.
According to experts, their spending level for a trip is usually not toohigh but they have high travelling demand, especially since they are willing toplan many trips in the year.
Young travellers are a source of tourists in the future as theirtravelling needs can last until they enter middle ages and old ages, sobuilding a business strategy to promote the market share of young tourists isextremely important.
Young tourists usually care much about prices, so businesses also need tohave an appropriate strategy to create tourism value chains, increaseexperiences to stimulate spending as well as keep attracting them.
In addition, instead of choosing a package tour, young people preferself-designated schedules, customised tours, and book services online.
Therefore, localities and businesses need to invest more in digitaltransformation in business activities, and tourism management.
They are advised to actively conduct online communication activitiesthrough online platforms or social networks and increase digital experiencesfor young tourists during their trips./.
