Business

Vietnam International Travel Mart kicks off in Hanoi

The Vietnam International Travel Mart (VITM), themed “Cultural tourism”, opened on April 13 in Hanoi, featuring 450 pavilions from 51 provinces and cities nationwide and 15 foreign countries and territories.
Vietnam International Travel Mart kicks off in Hanoi ảnh 1Delegates cut the ribbons to open the fair in Hanoi. (Photo: VNA)
Hanoi (VNA) – The Vietnam International Travel Mart (VITM), themed “Cultural tourism”, opened on April 13 in Hanoi, featuring 450 pavilions from 51 provinces and cities nationwide and 15 foreign countries and territories.

The four-day event is expected to attract over 60,000 visitors, and representatives from 3,000 businesses that are interested in seeking cooperation opportunities and partners.

Addressing the opening ceremony, Minister of Culture, Sports and Tourism Nguyen Van Hung said tourism is considered a "smokeless industry", making an important contribution to the economic development not only in Vietnam but also in many countries around the world.

Developing green and sustainable tourism on the ground of preserving and exploiting traditional cultural values in association with environmental protection is the trend of the era, he noted, adding that tourism is also a bridge to connect tradition with modernity, and peoples and cultures around the world.

Hung went on to say that tourism development contributes to generating revenue for the preservation and promotion of cultural values. Meanwhile, preserved cultural heritages and resources will create a unique feature that is attractive to tourists.

The minister said he hoped localities will join hands with travel enterprises to develop products in the direction of “each locality must have a unique tourism product”, set up tours and tourism routes to optimise tourism potential and suit the tastes of visitors.

A highlight of the fair will be a forum on Vietnamese cultural tourism development with the participation of local and international delegates.

A seminar on reducing plastic waste in the tourism industry will be also arranged within the event's framework, focusing on measures to promote sustainable tourism development associated with environmental protection.

Vietnam received more than 2.7 million foreign visitors and 28 million domestic tourists in the first quarter of this year. 

The country aims to welcome about 8 million foreign tourist arrivals from a total of 110 million, and earn about 650 trillion VND (USD27.5 billion) from tourism in 2023, according to the Vietnam National Administration of Tourism./.
VNA
#Vietnam International Travel Mart #visitors #cultural values #tourism potential #Vietnam Plus #Vietnam News Agency
Follow VietnamPlus

Related News

See more

Workers process seafood for export. (Photo: VNA)

Vietnam’s long-term investment appeal remains intact: EuroCham

Up to 93% of European enterprises said they would recommend Vietnam as an investment destination – one of the highest endorsement levels in the history of the BCI survey. This indicates that investors are clearly distinguishing between short-term operational challenges and their long-term strategic outlook.

Vietnamese Ambassador to the RoK Vu Ho honours coffee processing firms and artisans. (Photo: VNA)

Vietnam's pavilion opens at Coffee Expo Seoul 2026

Nguyen Nam Hai, Chairman of VICOFA, said Vietnam’s coffee exports to the RoK exceeded 196 million USD in 2025, up 37.8% year-on-year. In the first quarter of this year, export value reached nearly 45 million USD, indicating strong growth potential.

A farmer harvests lemons in Vietnam. (Illustrative photo: VNA)

Protocol signed for pomelo, lemon exports to China

Pomelo and lemon are among Vietnam’s most advantageous agricultural products. The country currently has around 106,000 hectares of pomelo cultivation, placing it among the world’s major producers.

A view of the press conference on reviewing the banking industry’s Q1 performance in Hanoi (Photo: VNA)

Bank credit supports high GDP growth in Q1 2026

The SBV has set a credit growth target of 15% for 2026, with adjustments depending on the actual situation, ensuring inflation control, macroeconomic stability, support for economic growth, and the safety of the credit institution system.

Vietnamese Ambassador to Germany Nguyen Dac Thanh speaks at the Vietnam – Bavaria business roundtable in Munich. (Photo: VNA)

Vietnam – Bavaria roundtable strengthens business ties

Addressing a recent Vietnam–Bavaria business roundtable in Munich, Vietnamese Ambassador to Germany Nguyen Dac Thanh underscored the strong momentum of the Vietnam–Germany Strategic Partnership, particularly across trade, investment and economic cooperation.

Tom Attenborough (right), head of international business development for primary markets at the London Stock Exchange (LSE), speaks at the forum. (Photo: VNA)

LSE sees strong outlook for Vietnam’s capital market

Vietnam’s outlook remained positive, supported by strong economic growth and clear policy direction, and deeper participation from international investors would be key to sustaining double-digit expansion, said Tom Attenborough, head of international business development for primary markets.

The southern area of Khanh Hoa province holds significant potential for developing wind power projects. (Photo: VNA)

Vietnam tested by rising global energy risks

Energy security today extends beyond supply stability to include adaptability and technological self-reliance in clean energy. With proactive integration and sustained investment in renewables, Vietnam is well positioned to turn external pressures into an opportunity to drive a greener, more resilient economic transformation