Illustrative image (Source: VNA) Hanoi (VNA) – The Vietnam Online Marketing Forum2018, themed “Human or Robot”, took place in Hanoi on August 17, following itssuccess last year.
Speaking at the event, Nguyen Thanh Hung, Chairman of theVietnam E-Commerce Association (VECOM) – the organiser, said Vietnam’se-commerce annually grew by 25 percent in 2017, which is expected to keep its pacethis year thanks to change in consumers’ shopping habit amid the fourth industrialrevolution.
Specifically, revenue from online retail expanded by 35percent while shipping companies posted revenue growth of 62 – 200 percent,leading to higher earnings in online payment sector.
The forum featured four sessions featuring online marketingtrends in the world and changing consumers’ shopping experience, artificialintelligence in online marketing and effective exploitation of chatbox, data-drivenmarketing and marketing 020 from strategy to planning and tools.
It offered participants a chance to share information andseek business opportunities in online marketing.
Nguyen Trong Dat, a manager from Nielsen Hanoi, said Vietnamonly ranks behind Singapore in terms of users’ online time, adding that thenumber of mobile phone users in Vietnam accounts for 95 percent, with smartphone users accounting for 78 percent.
As many as 79 percent of users view products on mobile phoneapplications or websites and 75 percent use smart phones to seek productinformation before deciding to purchase.
Enterprises also tend to acquire data about users, which isan indispensable trend for sustainable growth.
Speakers at the event hoped that the event would not onlyhelp firms devise proper online marketing strategies but also increase theirmarket shares.-VNA
Speaking at the event, Nguyen Thanh Hung, Chairman of theVietnam E-Commerce Association (VECOM) – the organiser, said Vietnam’se-commerce annually grew by 25 percent in 2017, which is expected to keep its pacethis year thanks to change in consumers’ shopping habit amid the fourth industrialrevolution.
Specifically, revenue from online retail expanded by 35percent while shipping companies posted revenue growth of 62 – 200 percent,leading to higher earnings in online payment sector.
The forum featured four sessions featuring online marketingtrends in the world and changing consumers’ shopping experience, artificialintelligence in online marketing and effective exploitation of chatbox, data-drivenmarketing and marketing 020 from strategy to planning and tools.
It offered participants a chance to share information andseek business opportunities in online marketing.
Nguyen Trong Dat, a manager from Nielsen Hanoi, said Vietnamonly ranks behind Singapore in terms of users’ online time, adding that thenumber of mobile phone users in Vietnam accounts for 95 percent, with smartphone users accounting for 78 percent.
As many as 79 percent of users view products on mobile phoneapplications or websites and 75 percent use smart phones to seek productinformation before deciding to purchase.
Enterprises also tend to acquire data about users, which isan indispensable trend for sustainable growth.
Speakers at the event hoped that the event would not onlyhelp firms devise proper online marketing strategies but also increase theirmarket shares.-VNA
VNA
