Vietnam was listed in the top 30 most lucrative emerging retail markets in the world for foreign investors in A.T. Kearney's Global Retail Development Index.
Convenience stores and minimarts have become increasingly popular in the country, with more than one third of households shopping there regularly, according to some analysts’ estimates.
The Mekong Delta is emerging as a destination for both domestic and foreign retail companies who have spotted potential in the local retail market, the Cong Thuong newspaper reported.