Illustrative image (Photo: baochinhphu.vn) At 68%, Vietnam ranked second in this area outof the 10 markets surveyed, 4% higher than the globalaverage.
The research said that about 63% of Vietnamese companieswere satisfied that digital transformation washelping them achieve overall profitability, followedby providing improved customer insight at 61% and overallcompetitiveness at 57%. More than half said they havebeen using digital technology in customer service andengagement effectively.
The findings also revealed that 35% of Vietnamesecompanies were in the ‘developing leaders’ category in terms ofdigitalising their customer engagement, with great potential for hightransformation performance down the road. Some 12% were categorised as‘transformation leaders’ that were consistently outperforming the globalaverage when it came to digitalising their customer engagement, with only 9% classifiedas ‘laggards’, restricted by multiple challengesfrom transformation.
“Our research findings augur well for Vietnam given its aspiration tobecome a developed and high-income country by 2045, withdigitalisation being a key driver of economicgrowth. We believe that Vietnam’s ambitions will drive the strategicpriorities of forward-thinking Vietnamese companies. It is important thatthese businesses set well-defined goals for digital transformation tocapitalise on favourable long-term market prospects and staycompetitive. Advancing on digital transformationwill also give these companies the agility to embracenew businesses andoperating models, and help them adapt to changes inexternal demand,” said Joo Young Park, head of Institutional Banking Group, DBSVietnam.
According to the research, the companies’ most important goals fordigital transformation were increasing efficiency, such as through automation,followed by improving collaboration across functions and teams. More thanhalf have effectively embedded a culture that supports sharedadoption of a strategic vision to drive successful digitalisation.
Key barriers preventing Vietnamese companies frommaking faster progress in digital transformation were gaps in talent at 42% anddata privacy concerns at 35%.
“Building strong internal data infrastructure, developing robustdata governance policies, and investing in enabling technology such as cloudand advanced analytic tools, willhelp the digital leaders in Vietnam to realise theirpotential, and cement the country’s place as a leader indigital transformation,” Park added.
The research was completed by 1,225 respondents between June andAugust 2022, from a total of 15 industry sectors and 22 markets worldwide./.
VNA
