To that end, the fishery sector needs to beready with plans to better respond to the increasingly competitivemarket, and stricter regulations and technical barriers of importing countries,Tien said.
Although Vietnam's tra fish exports in 2023 faced difficultiesand consumption demand from markets decreased, especially the European andChinese markets, there will be many positive signs for the tra fish industry in2024.
Le Hang, Communications Director of the Vietnam Association ofSeafood Exporters and Producers (VASEP), said despite a decrease in market sharein certain markets, the export of tra fish is showing more positive signs insome markets such as China, Mexico, Canada, Brazil, and the UK.
The tra fish export value reached an estimated1.8 billion USD last year, down 27% compared to the figure of 2022, accordingto the General Department of Customs.
However, there remains a great demand for Vietnamese tra fish in many markets in the coming time, especially for deeply-processed products,Hang said.
The US has been among the top marketsconsuming the most Vietnamese tra fish products.
The demand for tra fish products has also recorded a resurgence inthe European Union (EU) market which is hoped to be a bright spot for Vietnam’sexports next year when it has a more stable economy than other key ones.
As one of the traditional import markets forVietnamese tra fish, China is expected to witness a high growth in tra fish imports in2024. In recent years, this market has consistently ranked among the top threelargest importers of tra fish products, following the US and Japan.
VASEP said that the import demand for Vietnamese tra fish fromChina and Hong Kong (China) remained stable from June to November last year. Chinais showing its willingness to expand the import of aquatic products fromVietnam, including tra fish.
The product also has an advantage in other markets such asEurope and Algeria. Recently, the Vietnam Trade Office in Algeria coordinatedwith the Carrefour supermarket system in the country to organise an activity to introduce and promote Vietnameseproducts, includingcoffee and tra fish fillets./.