Vietnam will host for the first time the 28th Asian Advertising Congress (AdAsia 2013) at the National Convention Centre in Hanoi on November 11-14.
With its focus on "Re-engineer Advertising," AdAsia 2013 will be a great opportunity to promote Vietnam 's image and expand co-operation in trade, investment and tourism with Asian countries and the world, Dinh Quang Ngu, President of the Vietnam Advertising Association (VAA), said at a recent media briefing in Ho Chi Minh City .
In 2009, two years after it joined the Asian Federation of Advertising Association (AFAA) as a member, Vietnam Advertising Association won the bid to host AdAsia 2013 in Vietnam , Ngu said.
More than 1,000 delegates from AFAA member countries and territories, world leading media and advertising corporations and representatives of trade promotion chambers from Asia and the world are expected to participate in the event, which is organised every two years in member countries. AdAsia 2013, with a budget of two million USD, will attract more than 20 world renowned speakers including famous author David Allen Aaker; Don Peppers, founding partner of Peppers & Rogers Group; Edward Pank, managing director of Warc Asia; Nigel Hollis, vice executive president and chief global analysis of Millward Brown; and Rose Tsou, Yahoo's senior vice president, Asia-Pacific.-VNA
With its focus on "Re-engineer Advertising," AdAsia 2013 will be a great opportunity to promote Vietnam 's image and expand co-operation in trade, investment and tourism with Asian countries and the world, Dinh Quang Ngu, President of the Vietnam Advertising Association (VAA), said at a recent media briefing in Ho Chi Minh City .
In 2009, two years after it joined the Asian Federation of Advertising Association (AFAA) as a member, Vietnam Advertising Association won the bid to host AdAsia 2013 in Vietnam , Ngu said.
More than 1,000 delegates from AFAA member countries and territories, world leading media and advertising corporations and representatives of trade promotion chambers from Asia and the world are expected to participate in the event, which is organised every two years in member countries. AdAsia 2013, with a budget of two million USD, will attract more than 20 world renowned speakers including famous author David Allen Aaker; Don Peppers, founding partner of Peppers & Rogers Group; Edward Pank, managing director of Warc Asia; Nigel Hollis, vice executive president and chief global analysis of Millward Brown; and Rose Tsou, Yahoo's senior vice president, Asia-Pacific.-VNA
