Vietnam to join world’s leading tourism fair in Berlin

Vietnam will attend the ITB 2023 (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter City in Germany, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
Vietnam to join world’s leading tourism fair in Berlin ảnh 1The number of international tourists arriving in Vietnam in February increased 7.1% from the previous month to 933,000 visitors.(Photo:hanoimoi.com.vn)

Hanoi (VNA) – Vietnam will attend the ITB 2023 (InternationaleTourismus-Börse Berlin), the world’s largest tourism trade fair, which will be held at Berlin ExpoCenter Cityin Germany, according to the VietnamNational Administration of Tourism (VNAT) under the Ministry of Culture,Sports and Tourism.

In addition to showcasing tourism products in a 450 sq.m booth at the fair, the Vietnamese delegation will host several events to promote the country’stourism, including working sessions with international partners.

The delegation willorganise a press conference to popularise destinations as well as new products andservices.

According to VNAT, Vietnam’sparticipation in the fair aims to create opportunities for businesses to meetand reconnect with partners and attract German and European tourists toVietnam. It is also a chance for the tourism industry to step up promotionactivities, build an image of a safe and friendly country as well as introduce new tourism-relatedpolicies.

Vietnam to join world’s leading tourism fair in Berlin ảnh 2Vietnam's pavilion attracts a lot of visitors at IBT 2019. (Photo: VNA)  

Taking place annually inMarch, the fair is expected to attract more than 10,000 exhibitors and180,000 visitors.

Data fromthe General Statistics Office showed that the number of international tourists arrivingin Vietnam in February increased 7.1% from the previous month to 933,000visitors.

In thefirst two months of this year, Vietnam welcomed 1.8 million foreign arrivals, 36.6 times higher than the same period last year but around 60% of pre-pandemic levels. Revenuefrom tourism activities in the period was estimated at 4.7 trillion VND (197million USD), 2.2 times higher than the same period last year./.

VNA

See more

Sofitel Legend Metropole Hanoi, a 5-star hotel in Hanoi near Hoan Kiem Lake and Hanoi Opera House. (Photo: VNA)

Hanoi hotels launch promotions to attract locals

To encourage domestic visitors, the Tourism Department has launched the 2025 tourism promotion scheme themed "Hanoians and Tourists Experience Four- and Five-Star Hotel Services in Hanoi", with a special focus on the week leading up to Vietnam Family Day (June 28).

Vietnamese and Japanese travel businesses meet in person to exchange tourism information. (Photo: VNA)

Vietnam, Japan explore untapped tourism potential

Over 50 Vietnamese and Japanese travel firms and tourism authorities gathered at a tourism promotion seminar in Hanoi on July 2 to showcase their products, exchange market insights, and strengthen practical and effective cooperation between the two countries.

International visitors explore downtown Ho Chi Minh City aboard a double-decker bus. (Photo: VNA)

HCM City launches 2025 summer tourism stimulus campaign

Running from July to August, “Find your flavour” aims to become a key offering of this summer by integrating activities such as food passports, interactive games, videos, and all-in-one culinary city tours in partnership with local travel agencies and restaurants.

Lychee orchards in Bac Giang are drawing a large number of visitors. (Photo: VNA)

Lychee season draws tourists to Bac Giang

Each summer, Bac Giang welcomes not just the fruit harvest, but also a wave of visitors eager to explore its landscape and culture. Once a purely agricultural product, lychees are increasingly becoming a signature feature of sustainable tourism in the region.

Foreign tourists enjoy checking in on the Golden Bridge in the Sun World Ba Na Hills complex in the central city of Da Nang. (Photo: VNA)

‘Vietnam is calling’: Social media videos give boost to Vietnamese tourism

A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.