Vietnam's tourism industry will be promoted strongly on social networks,smart phones and the internet under the National Tourism PromotionProgramme for 2013-20 that has just been approved by Prime MinisterNguyen Tan Dung.
A database that serves tourismpromotion and the development of electronic publications, promotionportals and digital tourism transactions are also included in theprogramme.
Tourism authorities will engage inelectronic marketing to introduce the nation's major touristattractions, increase the number of visitors and increase the length oftourists' stay and spending in Vietnam.
NguyenVan Tuan, chief of the Vietnam National Administration of Tourism, saidpromoting tourism via the Internet and on social networks is a good wayto meet future challenges.
Tuan said it wasimportant to make use of the advantages offered by new technologies,especially the internet and social networks like Facebook and Twitter,to promote tourism.
From now until 2020, Vietnamwill continue to advertise on foreign TV channels, carry outfamiliarisation trips for international media agencies, attendinternational travel expos and organise promotion programmes overseas.
Under the national programme, apart from an overall increase inoverseas tourism promotion activities, there will be particular focus onthree or four programmes in key markets like Northeast Asia, SoutheastAsia, North America, Western Europe and Eastern Europe.
In addition, the country will host at least one programme a year in potential markets like South Asia and the Middle East.
The national tourism authority plans additional measures to boost theindustry, including the establishment of tourism support centres acrossthe nation. These centres will have hotline numbers to providetourism-related information and provide other services to help visitors.
In another effort to improve local conditions for visitors, a newGovernment decree stipulates fines of 1-3 million VND (50-150 USD), onany tourism and services company that causes trouble for tourists.
The number of international visitors to Vietnam reached 6.2 million inthe first 10 months of this year, an increase of 10.4 percent over thesame period last year, according to the Vietnam National Administrationof Tourism.
The country looks to welcome about 7.4 million international tourists by the end of this year.-VNA
A database that serves tourismpromotion and the development of electronic publications, promotionportals and digital tourism transactions are also included in theprogramme.
Tourism authorities will engage inelectronic marketing to introduce the nation's major touristattractions, increase the number of visitors and increase the length oftourists' stay and spending in Vietnam.
NguyenVan Tuan, chief of the Vietnam National Administration of Tourism, saidpromoting tourism via the Internet and on social networks is a good wayto meet future challenges.
Tuan said it wasimportant to make use of the advantages offered by new technologies,especially the internet and social networks like Facebook and Twitter,to promote tourism.
From now until 2020, Vietnamwill continue to advertise on foreign TV channels, carry outfamiliarisation trips for international media agencies, attendinternational travel expos and organise promotion programmes overseas.
Under the national programme, apart from an overall increase inoverseas tourism promotion activities, there will be particular focus onthree or four programmes in key markets like Northeast Asia, SoutheastAsia, North America, Western Europe and Eastern Europe.
In addition, the country will host at least one programme a year in potential markets like South Asia and the Middle East.
The national tourism authority plans additional measures to boost theindustry, including the establishment of tourism support centres acrossthe nation. These centres will have hotline numbers to providetourism-related information and provide other services to help visitors.
In another effort to improve local conditions for visitors, a newGovernment decree stipulates fines of 1-3 million VND (50-150 USD), onany tourism and services company that causes trouble for tourists.
The number of international visitors to Vietnam reached 6.2 million inthe first 10 months of this year, an increase of 10.4 percent over thesame period last year, according to the Vietnam National Administrationof Tourism.
The country looks to welcome about 7.4 million international tourists by the end of this year.-VNA
