On July 3, the Ministry of Industry and Trade announced the upcoming debut of an initiative promoting Vietnamese products across the country.
According to Deputy Minister of Industry and Trade Ho Thi Kim Thoa, this year’s annual campaign, titled “Vietnam trademark week”, will run from July through October with the aim to strengthen the bond between domestic producers and consumers.
From July 6 to September 22, the campaign will seek and subsequently unveil its ambassador. It will also give details on activities scheduled for the main week due to take place in Hanoi, Da Nang and Ho Chi Minh City from September 23-29.
The initiative is part of a long-running “Vietnamese prioritise Vietnamese goods” programme, under which all cities and provinces will build communication channels with a “Proud of Vietnamese goods” slogan by 2020.
The programme has thus far helped locally-made products win consumer favour. A 2014 survey from the Public Opinion Research Institute showed that 92 percent of polled participants were interested in the programme and 63 percent preferred using Vietnamese goods, increasing 4 percent from 2010.-VNA
