The project aims to effectively tap the area’s natural landscapes, geographical advantages and distinctive historical value, while creating a high-quality tourism product with strong competitiveness. It is also intended to preserve, honour and promote the value of the Dien Bien Phu Victory special national historical relic site.
It now functions as both a transport hub and a sought-after photo spot. In the early morning, with mist still threaded through the pines, the station radiates an old-world calm. Visitors arrive at dawn to breathe the mountain air and capture iconic images of the highland city.
Alongside wedding tourism, Quang Ninh is also seeing robust growth in arrivals of Indian MICE travellers. Delegations of hundreds, and sometimes thousands, of visitors have been coming to the province for conferences, seminars and incentive travel programmes combined with leisure stays.
The strong performance reflects not only seasonal demand but also changing travel trends, with new tourism products, immersive experiences and short-distance travel gaining popularity.
One of the most distinct differences lies in the very first step of the journey: entry. Phu Quoc is currently the only destination in Vietnam to apply a 30-day visa-free policy for direct international arrivals.
Surveys conducted in the first months of this year showed a growing trend toward integrated tourism packages combining accommodation, cuisine and entertainment services, enabling visitors to enjoy short itineraries that blend urban tourism with coastal resort experiences.
Phu Quoc is evolving into a closed-loop entertainment ecosystem developed by Sun Group in the southern part of the island. Here, visitors can enjoy a full itinerary from dawn until late at night without the need for long-distance travel.
Da Nang expects to welcome nearly 20 million domestic and international visitors in 2026, continuing to affirm its appeal as a dynamic and distinctive destination in Vietnam and the region.
Enriched by the alluvial deposits of the Mekong River, the region stands out for its dense canal network, year-round fruit orchards, biodiversity-rich national parks, and vibrant folk festivals – invaluable assets for developing diverse tourism offerings, from orchard-based eco-tourism and river experiences to cultural, festival, resort and nature conservation tourism.
Thai Nguyen targets at least 12 million visitors by 2030, including 11 million domestic and 1 million international arrivals, with tourism revenue exceeding 25 trillion VND (494 million USD) annually and around 10,000 jobs created.
The central city of Hue is among the first to forge new paths. Its “Hue Tourism Passport” began as a destination brochure in 2018 and has since evolved into the “Hue City Passport” app, with a heritage-passport feature that strings monuments into a structured journey.
A recent survey by digital travel platform Agoda, part of its Travel Trends 2026 report, found that 35% of Vietnamese travellers consider cuisine a primary motivation for travel, placing them among Asia’s leading food-focused tourists.
In Ho Chi Minh City, tourism revenue reached an estimated 8.7 trillion VND during the nine days, with about 190,000 international arrivals and 1.5 million domestic travellers.
Domestic air travel accounted for 675,140 passengers and 3,400 tonnes of cargo, marking declines of 7.5% and 11.6%, respectively. In contrast, international transport showed robust growth, surpassing 1 million passengers and reaching 24,050 tonnes of cargo, up 10% in passenger numbers and 10.6% in cargo volume.
The back-to-back holidays, covering seven days in total, created favourable conditions for travel and leisure, boosting tourism demand nationwide.
The Vietnam National Authority of Tourism (VNAT) said the figures highlight the country’s rising profile as a safe, stable and increasingly compelling destination. It is the first time Vietnam has surpassed 2 million foreign arrivals for four straight months, and the first time the January – April tally has reached 8.8 million.
Data from the online booking platform Agoda shows that Ho Chi Minh City recorded the highest growth in searches from Thailand, reaching 134%, followed by Da Nang with a 58% increase. Other destinations such as Hong Kong (China) saw more modest growth.
In the first four months of 2026, Hue welcomed more than 2.6 million visitors, up 30.3% year-on-year. Of the total, international arrivals surpassed 1.13 million, rising 27.7%, while domestic tourists exceeded 1.53 million, up 32.3%.
Hanoi received an estimated 1.35 million visitors during the holidays, including more than 248,000 international arrivals (around 175,000 with overnight stays) and over 1.1 million domestic travellers. Total tourism revenue was estimated at over 5 trillion VND (189.7 million USD).
More than a simple tourist spot, this pristine gem snagged UNESCO World Biosphere Reserve status back in 2009 thanks to its rich biodiversity and strikingly untouched environment.
