Vietnamese product sales on Amazon surge
The number of branded products sold by Vietnamese selling partners achieved more than 40% growth in sales – demonstrating that brand investment translates directly to business success.
The number of branded products sold by Vietnamese selling partners achieved more than 40% growth in sales – demonstrating that brand investment translates directly to business success.
In 2025, global markets are expected to remain volatile, with trade tensions and protectionism posing risks. Amid these challenges, strengthening the domestic market is crucial for sustaining economic growth and stabilising production alongside expanding exports.
Vietnam exported 65.2 billion USD worth of products in January-February, a 10% increase compared to the same period last year. Meanwhile, imports totaled nearly 63 billion USD, rising 16%, resulting in a trade surplus of 235 million USD.
In January 2025, seven export items exceeded 1 billion USD in turnover, accounting for 67.9% of the country's total export value.
Many business representatives report that Vietnam’s enterprises have vast market opportunities thanks to newly signed free trade agreements (FTAs). Companies must seize this chance to boost exports.
Vietnam's export structure in 2024 has shown a positive shift, with a reduction in raw exports and increased participation of Vietnamese products in global supply.
Vietnam’s exports are expected to thrive in the remaining months of the year thanks to local businesses' concerted efforts and robust results during the January – September period, according to insiders.
Insiders said export opportunities are abundant in the remaining months of this year, due to rising market demand, free trade agreements, and government efforts to overcome obstacles and boost production.