A sophisticatedly designed box of mooncakes (Photo: Metropole Hanoi) HCM City (VNA) – A large volume of Vietnamese mooncakeswill be shipped to foreign markets in the next few weeks as the traditionalMid-Autumn Festival is on the horizon.
Mondelez Kinh Do, an affiliate of Mondelez International, announcedon August 13 that its mooncakes are now present in the US, as well as ready toserve millions of consumers in Vietnam and other Asian countries for the upcomingfestival, celebrated on the 15th day of the eighth lunar month or September 24this year.
The cakes destined for the US are favoured by many Vietnamesethere, especially those made with fillings of durian, lotus seeds, green tea,red bean, and mung bean.
Bui Thi Thanh Huyen, Deputy General Director forMarketing at Mondelez Kinh Do, said each year, the firm plans ahead early inorder to produce mooncakes that can serve Vietnamese expatriates in the US aswell as its domestic consumers.
Aside from the US, it will also export Oreo branded mooncakesto the Asian markets also observing this tradition such as in China, Singapore,and Thailand, she added.
Kao Sieu Luc, General Director of ABC Bakery Co.Ltd, said his company has received an order for 60,000 high-quality mooncakesfrom US partners.
It will supply at least 2.5 million cakes in total, or 500tonnes, for the Mid-Autumn Festival next month, he said, adding that thebusiness had sold two million last year.
Apart from foreign markets, the two producers aswell as their rivals Bibica, Dong Khanh, and Nhu Lan have also enhanced effortsto meet domestic consumers’ rising demand for newer designs, flavours, andpackaging.–VNA
VNA
