Vietnam’s travel firms move to optimise Japan’s tourism rebound

Many travel companies of Vietnam are taking actions to make use of the rebound of tourism in Japan in recent months after the Japanese Government eased entry restrictions.
Vietnam’s travel firms move to optimise Japan’s tourism rebound ảnh 1Tourists at an attraction in Japan (Photo: VNA)
Tokyo (VNA) – Manytravel companies of Vietnam are taking actions to make use of the rebound of tourismin Japan in recent months after the Japanese Government eased entryrestrictions.

Before the COVID-19 pandemic brokeout, tourism was a major contributor to the economy of Japan. The number offoreign visitors to this country continually broke records between 2013 and2019, and hit an all-time high of 31.88 million in 2019. However, the pandemictriggered a nosedive in this figure to nearly 4.12 million in 2020 and 246,000last year, mostly due to border closures.

The Northeast Asian nation reopenedits borders to international tourists in mid-June 2022 after an over-two-yearshutdown, but certain restrictions remained.

On October 11, it completely liftedborder control measures for foreigners and reintroduced the visa-free policyfor short-term travellers. Besides, the depreciation of the Japanese yencompared to the US dollar and Vietnamese dong has also helped Japan become moreattractive to foreign tourists.

Estimates by the Japan NationalTourism Organisation show that in October, this country welcomed 498,600international arrivals, more than doubling that in the previous month andsurging 22.5-fold from the same period last year. Notably, visitors from Vietnamnumbered 30,800, shooting up 30-fold year on year.

Inthe first 10 months of 2022, Japan recorded over 1.5 million internationalarrivals, up 616.7% year on year. That included 222,400 visitors from Vietnam,soaring 809.9% and ranking second among sources of foreign tourists to thiscountry. 

Talking to the Vietnam News Agency, LeThi Lua, a Vietnamese entrepreneur who has lived in Japan for 24 years, said Japanesepeople like the Vietnamese cuisine very much. The economy of Japan has beenrecovering after the pandemic while its Government has also completely reopenedto foreign travellers since October, which is generating numerous opportunitiesfor the restaurant and hotel sector.

Given this, she decided to open an80-seat restaurant named Vietnam Sky in Arakawa Ward in downtown Tokyo. She saidthe newly opened restaurant has attracted many customers, including bothJapanese and Vietnamese.

In recent months, Yo Group, a companysupplying low-cost Japan tours for Vietnamese travellers, have also madepreparations to welcome tourists from the Southeast Asian country, includingpurchasing some new buses.

Meanwhile, the number of Japanesevisitors to Vietnam remains modest though Vietnam has fully reopened to foreignarrivals since March 15 and dropped the COVID-19 testing requirement for airtravellers since May 15, and many airlines, especially national flag carrier VietnamAirlines, has increased flights between the two countries.

Vietnam welcomed over 484,300international arrivals in October, up 112%, including 23,800 from Japan -ranking fifth among sources of foreign visitors to Vietnam. The 10-month numberof foreign visitors approximated 2.14 million, including only more than 77,200from Japan, according to the Vietnam National Administration of Tourism.

Masahiko Inada, head of the outboundtourism promotion division at the Japan Association of Travel Agents (JATA),said Japanese people love travelling Vietnam, but they are still a littleworrying about pandemic safety when it comes to overseas trips.

However, he held that the number ofJapanese travelling abroad will gradually bounce back.

Echoing the view, Tran Thuy, Directorfor Vietnam at Vivu Journeys of the Thien Minh Group (TMG), said Japanesepeople are generally prudent tourists and pay attention to all safety factors. 

To attract Japanese visitors toVietnam, the TMG has designed suitable packages for them while expandingits hotel system, she said, adding that it has worked almost continuously forthe last two years, when it has carried out many investment activities but manyother firms chose to “hibernate” amid international tourism suspension./. 
VNA

See more

The scenery outside Phong Nha Cave in Phong Nha-Ke Bang National Park is picture-perfect. (Photo: VNA)

Quang Tri to host week-long culture and tourism festival

The opening ceremony and an art programme under the same theme will take place on November 24 at Phong Nha-Ke Bang National Park in Phong Nha commune, highlighting the UNESCO-listed natural heritage site and promoting cave exploration tours.

On October 20, every woman visiting Maison Éric Kayser Phu Quoc will receive a complimentary cookie and greeting card (Photo: Sun Group)

Pink month brings a sweet October escape to Phu Quoc’s Sunset Town

Available from October 5 through October 30, the French bakery’s Pink Month Collection 2026 introduces shades ranging from delicate blush to vibrant pink across macarons, éclairs, and flower-shaped mousse cakes. Created exclusively for October, the collection brings a seasonal flourish to the pastry counter and a fresh reason to pause amid a day of sightseeing.

Sun Group’s resort in Da Nang tops the Asian resort category at Condé Nast Traveler’s 2026 Readers’ Choice Awards. (Photo: Sun Group)

Condé Nast Traveler names InterContinental Danang Best Resort in Asia for 2026

On October 6, Condé Nast Traveler announced its “Top 15 Resorts in Asia” list as part of the 2026 Readers’ Choice Awards. InterContinental Danang Sun Peninsula Resort ranked first with a score of 98.76, ahead of Wildflower Hall, Shimla - an Oberoi resort in India - which placed second with 98.56. The Oberoi Vindhyavilas Wildlife Resort, Bandhavgarh, took third place with 98.36.

Tourists experience the buckwheat flower season on the Dong Van Karst Plateau. (Photo: VNA)

Buckwheat blossoms help extend tourism season in stone plateau

Phan Duc Nam, Chairman of the Dong Van commune People's Committee, said the locality is focusing not only on flower cultivation but also on improving landscapes, environmental sanitation and tourism services. The goal is to give visitors more reasons to stay longer and return at other times of the year.

For leisure travellers, a dining venue worth experiencing can be a decisive factor in choosing a destination. (Photo: New World Phu Quoc)

From APEC to Michelin: New opportunities for Phu Quoc to extend stays, boost spending

Gwendal Poullennec, International Director of the Michelin Guide, has observed that Phu Quoc’s culinary identity is shaped by the interplay between fishing-village food culture and restaurants with an international character. This provides a foundation for the island to develop itineraries offering a variety of experiences and price points.

Pu Luong community-based ecotourism site in Thanh Hoa province attracts visitors during National Day holiday. (Photo published by VNA)

Travel firms drive tourist flows, boost tourism value

Travel companies should play a key role in directing tourist flows and linking the tourism value chain, thus enhancing the competitiveness of the tourism sector. They should go beyond selling tours to understand market demand, design products, connect services, organise tourist flows, manage risks and contribute to shaping destination images.

The picturesque scenery outside Phong Nha Cave (Phong Nha-Ke Bang National Park) (Photo published by VNA)

Vietnam steps up tourism promotion on global markets

Experts say that to turn advantages into high-value tourist arrivals, tourism promotion needs to move beyond fragmented activities towards large-scale, long-term campaigns tailored to target markets and closely linked to actual visitor experiences.

Visitors tour Hoi An Ancient Town in Da Nang city. (Photo: VNA)

Vietnam’s tourism targets 12% of GDP by 2030

Resolution 26-NQ/TW targets a direct GDP contribution of 10–12% by 2030, 45–50 million foreign arrivals, 160 million domestic visitors, and total revenue of 80–90 billion USD.

Located on Apollo Square in the heart of Sunset Town, Phu Quoc, Apollo Cafe is a distinctive venue designed by renowned architect Bill Bensley.

Coffee beneath an “upside-down” town: A surreal stop in Phu Quoc

With an entire town recreated on its ceiling, sweeping sunset views and a vantage point for watching fireworks after dark, Apollo Cafe in Phu Quoc offers more than a photogenic backdrop. Designed by Bill Bensley, the venue shows how a café can become an experience travellers deliberately build into their itinerary.