Visit Vietnam Year – Hue 2025 has left a series of strong imprints, reflecting a marked transformation in Hue’s tourism in terms of scale, quality and brand positioning. More than a programme of events, it has become a powerful driver, helping position Hue as a competitive cultural and heritage tourism centre in the region.
The show is among the flagship events of Visit Vietnam Year 2025, themed “Hue – Ancient Capital, New Horizons”.
Hue has successfully leveraged a diverse array of events while developing community-based eco-tours and agri-tourism in potential localities.
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The year 2025 is expected to mark a significant turning point for tourism in Central Vietnam, as localities in the region simultaneously roll out large-scale, strategic initiatives aimed at redefining cultural experiences for holidaymakers.
Spanning 300 sqm, the Vietnam Pavilion at EXPO 2025 is envisioned as a cultural nexus where stories of national pride are shared with the world.
The talks between Prime Minister Pham Minh Chinh and his visiting Singaporean counterpart Lawrence Wong, Vietnamese airlines' ban of power banks on their flights, and Vietnam's emphatic victory over Laos at their 2027 Asian Cup qualifying match are among news highlights on March 26.
As the host of the national tourism programme Visit Vietnam Year 2025, the central city of Hue got the show on the road with a grand ceremony on March 25 evening.
With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.
According to Director of the municipal Department of Tourism Tran Thi Hoai Tram, with the event, the city is expecting to welcome 5.25-5.5 million tourist arrivals this year and gain 11-12 trillion VND (430.4 – 470 million USD).
The People’s Committee of the central city of Hue on January 1 announced the organisation of the Visit Vietnam Year 2025 and the Hue Festival 2025.
Various activities have been planned for the “Visit Vietnam Year – Hue 2025” hosted by the central province of Thua Thien-Hue under the theme “Hue- Ancient Capital – New Opportunity”.