A Winmart supermarket. (Photo courtesy of Masan) Hanoi (VNA) - WinCommerce, the retail arm of Masan Group, whichoperates WinMart/WinMart+ supermarkets and minimarts, hasplanned to open over 700 new WinMart+ stores and more than 20 WinMartsupermarkets and hypermarkets in the remaining months of 2022.
Nguyen Van Quy, Deputy General Director of WinCommerce, said in the context that the COVID-19 pandemic hasbeen put under control, and the country's strong economic recovery, WinCommerce isaccelerating business expansion efforts after completing its change of the brand name and successfully restructuring its business.
WinCommerce is also focusing on developing amulti-utility business model and franchised stores, as this will be a trend ofthe services sector in general and the retail sector in the coming time.
Multi-utility stores will offer optimalconvenience to customers, while franchised stores are expected to make theWinMart brand more popular in the daily life of Vietnamese consumers.
In 2022, WinCommerce has strengthened connections with its suppliers and producers, and growing areas across thecountry to develop a closed supply chain to provide high-quality productsto consumers in a fast manner with reasonable prices thanks to a reduction in intermediary costs.
The strategy is hoped to contribute to ensurethat WinCommerce’s business performance will be stablised and further developed in the future.
So far this year, over 300 supermarkets and WinMart and WinMart+ stores have been put into operation nationwide./.
