Works remains for exports to Australia

As Vietnamese exports to Australia rapidly expand, domestic exporters are being recommended to focus on long-term benefits by seeking trademark protection overseas and adding more value to their goods and services.
As Vietnamese exports to Australia rapidly expand, domestic exportersare being recommended to focus on long-term benefits by seekingtrademark protection overseas and adding more value to their goods andservices.

Trade between Vietnam and Australia hassurged 46 percent over the past five years from 4.14 billion USD in 2010to 6.04 billion USD in 2014.

Last year, Vietnamearned 3.99 billion USD from exports to Australia, up 14 percent year onyear and 48 percent from 2010, owing to the ASEAN-Australia-New ZealandFree Trade Agreement (FTA) effective since 2010, in which 96 percent ofASEAN goods exports to Australia are tariff-free.

According to the Vietnam Trade Office in Australia, Australia is a verypromising market which purchases around 80 billion USD of goods andservices overseas annually, presenting many untapped opportunities forVietnamese exporters.

Statistics by the GeneralDepartment of Vietnam Customs revealed that Vietnam has seen remarkablyhigh growth rates in farm produce and seafood exports to Australia lastyear, such as pepper (up 52.5 percent), seafood (20.7 percent) andcashew nuts (12.6 percent) which made up 96 percent of Australian cashewimports.

More than 40 tonnes of Vietnamese lycheehave been shipped to Australia this year, mostly Sydney, Melbourne andBrisbane, paving the way for other domestic fresh fruits to make inroadsinto Australia, a big buyer with strict quarantine regulations.

The trade office has worked with the Australian chapter of the VietnamBusiness Association to host Vietnamese Lychee Day in Australia topromote the fruit locally and give away cookbooks with ideas for lycheedishes and desserts.

It has also published a list of 1,586 export items with their market share in Australia for domestic exporters.

The Vietnam Trade Office recommended local firms focus on developingbrand names and adding value to their products and services.

The firms should apply for trademark registrations in import countriesto protect their products and services against illegal replicas bycompetitors and cut middlemen from the exporting process, it said.-VNA

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