20.1 percent surge reported in West European tourist arrivals

A year-on-year surge of 20.1 percent was reported in the number of tourists from West European countries visiting Vietnam in the first five months of this year.
20.1 percent surge reported in West European tourist arrivals ảnh 1Foreigners visit Hanoi (Photo: VNA)

Hanoi (VNA) – A year-on-year surge of 20.1 percent was reported in the number of tourists from West European countries visiting Vietnam in the first five months of this year as a result of the 11-month-old visa exemption policy.

This is a considerable increase compared to an average growth of 5.35 percent between 2010-2014.

The result stemmed from a visa exemption programme launched in July 2015 which granted visa waivers to citizens of the United Kingdom, France, Germany, Italy and Spain.

The Vietnam National Administration of Tourism hoped that the visa waiver and tourism stimulus programmes would attract 1.1 million arrivals from those markets in the next few years, up 50 percent from 2015.

Vietnam now has visa waivers in place for 22 countries, including nine member states in the Association of South East Asian group.

The country expects to welcome 8.5 million foreign visitors and 60 million domestic travellers by the end of this year, earning a total 370 trillion VND (16.8 billion USD) in revenue.-VNA

VNA

See more

Overseas Vietnamese in traditional ao dai explore Nguyen Hue flower street. (Photo: qdnd.vn)

Overseas Vietnamese amplify Ho Chi Minh City’s tourism appeal

With their understanding of both local traditions and international contexts, OVs are proving to be an effective “soft bridge” in promoting the city globally, contributing to rising international arrivals and reinforcing Ho Chi Minh City’s position as a creative, globally integrated and culturally rich urban tourism destination

Smoke rises following US and Israeli airstrikes on Tehran, Iran, on March 1. (Photo: XINHUA/VNA)

Hanoi urges suspension of tours to Middle East conflict zones

Vietnamese citizens have been advised not to travel to Iran, Israel, and other countries in the Middle East at present due to ongoing conflicts and complicated security developments, according to an official dispatch sent by the department to the above-mentioned units on March 3.

A representative of a Vietnamese enterprise shows it products at ITB Berlin 2026. (Photo: VNA)

Vietnamese firms promote tourism at ITB Berlin 2026

Vietnam’s exhibition area stands out with spacious and visually striking booths featuring businesses' most outstanding products as well as Vietnam's cultural icons such as cyclo models and traditional ao dai attire while a Vietnamese cuisine counter has drawn long queues of visitors.

International tourists are increasingly choosing Phu Quoc over giants like Bali and Phuket, driven by the freshness that Phu Quoc offers (Photo: Sun Group)

US media explains why Phu Quoc is becoming a tourism phenomenon

In 2025, international arrivals to Phu Quoc surged by nearly 60%, marking a new breakthrough cycle. As 2026 begins, during the Lunar New Year alone, the island welcomed nearly 366,000 visitors (a 30% increase year-on-year), with international guests accounting for nearly 93,000 (up 24.3%).

The crystal-clear waters and powdery white sands of Kem Beach are especially appealing to visitors (Photo: Fabl Belek)

Australian magazine hails Phu Quoc as a worthy alternative to Bali

In its list of “the best Bali alternatives worth exploring,” published by Australia’s leading travel site Escape, Phu Quoc is highlighted as a standout Southeast Asian destination, thanks to its appealing blend of reasonable costs, striking scenery, and diverse experiences.

Young locals explore Co Loa Citadel in digital space (Photo: nhandan.vn)

Hanoi festivals embrace digital tools to modernise management

During spring festival season 2026, Hanoi's major celebrations have aggressively adopted digital technologies across management, organisation, communications and promotion, presenting a more orderly and civilised image for traditional events.

The international cruise ship Adora Mediterranea arrives at Chan May Port, carrying 2,613 passengers and 732 crew members from Guangzhou, China, to Hue city. (Photo: VNA)

Unified promotion strategy sets stage for tourism expansion

Vietnam’s tourism brand is demonstrating strong momentum and robust recovery amid record-breaking international arrivals, driven not only by market demand but also by renewed thinking and innovative approaches to destination promotion and marketing.

Five-coloured sticky rice encapsulates the essence of the land and skies of Muong Lo in Lao Cai province. (Photo: VNA)

Vietnam positions cuisine as core national tourism product

To build a national culinary brand, Vietnam must align heritage, the food and beverage industry, and artisan standardisation—laying the groundwork for greater global presence and the elevation of Vietnamese cuisine as a tourism icon.

Hanoi offers free admission to 17 scenic and historical relic sites and cultural landmarks from February 20 to 22, 2026, triggering a surge in visitor numbers. (Photo: VNA)

Hanoi welcomes over 3.18 million visitors in February

International arrivals to Hanoi in February reached approximately 680,800 in February, marking a 16.2% increase compared to the same month in 2025, while domestic visitors totaled around 2.5 million, up 32.3%. Total tourism revenue was estimated at 12.39 trillion VND (476 million USD), a rise of 24.8%.

International tourists take a cyclo tour around Hoan Kiem Lake in Hanoi. (Photo: VNA)

Hanoi prepares new tourism products

A highlight is the continued preparation of dossiers seeking national tourism site recognition for three areas, namely Ba Vi National Park tourism area, Huong Son landscape complex, and the Hoan Kiem Lake and Old Quarter vicinity.

Spectacular fireworks over Kiss Bridge in Phu Quoc Special Zone of An Giang province. (Photo: VNA)

Tourism development strategy to be shaped for new era

As Vietnam enters a new phase of development, tourism is poised for a breakthrough that can reaffirm its role as a key engine of economic growth. In this context, refining the policy framework and fostering an open, modern development environment have become essential prerequisites for accelerating momentum and unlocking the sector’s full potential.