Sixty three businesses received the Vietnam Value Awards for nationalstrong brand names at a ceremony in Hanoi on December 23.
The award winners, selected from more than 1,500 applicants, areoperating in various fields such as engineering, machinery andequipment; garment-textile and footwear; electronics, informationtechnology and telecommunication; agriculture, forestry and seafood;finance and banking; food and beverages; trade services; constructionand real estate.
It is noteworthy that there are 23businesses having won the award for four consecutive times, includingthe Vietnam Post and Telecommunications Group (VNPT), the VietnamElectric Wire and Cable Corp (CADIVI) and the Tien Giang Food Company.
The biennial programme is the only one implemented bythe Vietnamese Government with a view to promoting the national imageand trade names via goods and services brands.
Businesses are encouraged to improve the quality of products, increaseinnovation and creativity, and build a system to protect their brandnames, said Deputy Minister of Industry and Trade Do Thang Hai.
Participants to the programme also get the State’s support inprotecting and registering their trade names at home and abroad, headded.
In addition, the Trade Promotion Agency willassist prize-winning businesses in building marketing strategies on anannual basis, he said.
Despite an array of economicdifficulties, the award winners have proved their capacity in bothdomestic and international markets, Deputy Prime Minister Hoang TrungHai said.
He urged businesses to become more activeand creative to promote their brands and said the Government will createfavourable business climate and help enterprises gain access to bankloans.-VNA
The award winners, selected from more than 1,500 applicants, areoperating in various fields such as engineering, machinery andequipment; garment-textile and footwear; electronics, informationtechnology and telecommunication; agriculture, forestry and seafood;finance and banking; food and beverages; trade services; constructionand real estate.
It is noteworthy that there are 23businesses having won the award for four consecutive times, includingthe Vietnam Post and Telecommunications Group (VNPT), the VietnamElectric Wire and Cable Corp (CADIVI) and the Tien Giang Food Company.
The biennial programme is the only one implemented bythe Vietnamese Government with a view to promoting the national imageand trade names via goods and services brands.
Businesses are encouraged to improve the quality of products, increaseinnovation and creativity, and build a system to protect their brandnames, said Deputy Minister of Industry and Trade Do Thang Hai.
Participants to the programme also get the State’s support inprotecting and registering their trade names at home and abroad, headded.
In addition, the Trade Promotion Agency willassist prize-winning businesses in building marketing strategies on anannual basis, he said.
Despite an array of economicdifficulties, the award winners have proved their capacity in bothdomestic and international markets, Deputy Prime Minister Hoang TrungHai said.
He urged businesses to become more activeand creative to promote their brands and said the Government will createfavourable business climate and help enterprises gain access to bankloans.-VNA
