The 4th Vietnam International Advertising Equipment and Technology Exhibition are taking place in Ho Chi Minh City from August 3-6.

Organised by the Vietnam Advertising Association in collaboration with the HCM City Advertisement Association, it has welcomed the participation of over 80 domestic and foreign businesses.

The 200 booths introduce new, green technologies and equipment serving the advertisement industry together with their services.

Themed workshops and forums, such as the ones on “approaches to plan and measure outdoor advertising efficiency”, and “trends in LED billboards in Japan will be held.

Following HCM City, the 2013 VietAd will be held from November 11-14 in Hanoi, where the 28 th Asian Advertising Congress (ADASIA 2013) will also take place at the same time with the participation of over 1,000 foreign delegates.-VNA