Illustrative photo (Source: VNA) HCM City (VNA) – The ninth Ao dai (traditional longdress) Festival will take place in Ho Chi Minh City throughout March with a widerange of cultural activities, the event’s organisers announced at a pressconference held in HCM City on February 23.
The festival, which will be co-organised by the municipal Department of Tourismand Ho Chi Minh City Women’s Union, aims to promote the unique features of thetraditional Vietnamese long dress and spread love for the outfit.
Twenty-four designers are expected to introduce new Ao dai collections such asSi Hoang, Do Trinh Hoai Nam, Lien Huong and Viet Hung, said Nguyen Thi Anh Hoa,director of the municipal Department of Tourism.
According to Hoa, the idea of this year's Ao dai collections isassociated with tourism, adding that each designer tells a story in their ownway, bearing the characteristics of Saigon river tourism but still beingfashionable.
One of the highlights of the event will be a seminar entitled “Beauty ofVietnamese Ao dai-Conservation and Development” which is designed for femaleConsul General, spouse of Consul Generals and officials working at diplomaticmissions, friendship associations and non-governmental organisations in the city.
Many activities relating to the festival will be held at historical andcultural relic sites and tourist destinations, aiming to promote HCMCity as a safe destination with fascinating daily life./.
