Bao Viet’s brand value estimated at 108 million USD (Photo: VNA) Hanoi (VNA) – Insurer Bao Viet’s brand value was estimated at 108 million USD by Brand Finance, an UK-based independent branded business valuation and strategy consultancy, up 19 million USD from 2016.
It makes Bao Viet the only local insurer named on the Brand Finance Top 50 Vietnamese Brands in which it was ranked No.21.
According to Brand Finance, the total value of Top 50 brand names in Vietnam was recorded at nearly 11.3 billion USD, 68 percent of which was made up by the Top 10.
Topping the list was Viettel with a brand value of nearly 2.6 billion USD, followed by Vinamilk with a value of 1.36 billion USD, VNPT with 726 USD million, Vinhomes with 604 million USD and Sabeco with 598 million USD.
Bao Viet posted the revenue of about 297 million USD in 2016, accounting for nearly 20 percent of the total insurance market share.-VNA
VNA
