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Bao Viet’s brand value estimated at 108 million USD

Insurer Bao Viet’s brand value was estimated at 108 million USD by Brand Finance, an UK-based independent branded business valuation and strategy consultancy, up 19 million USD from 2016.
Bao Viet’s brand value estimated at 108 million USD ảnh 1Bao Viet’s brand value estimated at 108 million USD (Photo: VNA)

Hanoi (VNA) – Insurer Bao Viet’s brand value was estimated at 108 millionUSD by Brand Finance, an UK-based independent branded business valuation andstrategy consultancy, up 19 million USD from 2016.

Itmakes Bao Viet the only local insurer named on the Brand Finance Top 50 VietnameseBrands in which it was ranked No.21.

Accordingto Brand Finance, the total value of Top 50 brand names in Vietnam was recordedat nearly 11.3 billion USD, 68 percent of which was made up by the Top 10.

Topping the list was Viettel with a brand valueof nearly 2.6 billion USD, followed by Vinamilk with a value of 1.36 billionUSD, VNPT with 726 USD million, Vinhomes with 604 million USD and Sabeco with 598million USD.

Bao Viet posted the revenue of about 297 millionUSD in 2016, accounting for nearly 20 percent of the total insurance marketshare.-VNA



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