E-commerce platforms are potential channels for cooperatives to promote sales as online shopping is increasingly popular. (Photo: ictvietnam.vn) According to the Ministry of Industry and Trade,made-in-Vietnam goods accounted for more than 90% of products on shelves ofdomestic distribution companies and 60-95% of foreign supermarket chains.
According to a survey by e-commerce aggregatorplatform iPrice Group, the percentage of shopping through online channels morethan doubled over the same period last year.
Seeing the trend of booming e-commerce,highlighted after the COVID-19 pandemic, cooperatives were making moves topromote sales via this channel.
Many cooperatives improve their products interms of quality, packaging, and origin to better meet the demand of consumers,which would help improve consumers' trust in shopping online.
Quyet Thanh Agriculture Cooperative had arrangedtheir dried mango pieces into a brilliant yellow rose and packed it in a roundplastic box instead of a zip bag. According to the cooperative, this helpedattract the attention of many consumers in both online and offline channels.
Cooperatives also cooperated with e-commerceplatforms to improve the production and distribution process.
Nguyen Thi Hoan, Director of Tai Hoan VermicelliCooperative in Bac Kan province, said that in the past, customers wereconcerned about the quality and origin of products which were sold online.Still, many cooperatives opened official kiosks on e-commerce platforms wherecustomers could be assured of the product quality and a clear origin.
Luu Thi Hoa, Director of Po My Cooperative in HaGiang province, said that e-commerce platforms helped cooperatives to reachmore customers. Moreover, the consumer information file of e-commerce platformswas diverse, which would help cooperatives to improve their adaptation to themarket demand and increase revenue.
According to Nguyen Thi My Hanh, Deputy Directorof Grab Vietnam, if the cooperatives across the country knew how to takeadvantage of support tools and features on e-commerce platforms and onlinesites to reach target customers, cooperatives could grow strongly in revenueand reap many sweet fruits in the year-end shopping season.
The application of digital technology wasconsidered an important factor in creating breakthroughs in developingcooperatives.
Director of Tam Dao Mushroom Cooperative NguyenQuoc Huy said that the cooperative installed an automatic irrigation system,net house, greenhouses, a semi-automatic control system, accounting software,online tax declaration, email, data storage, digital signature and camerasystem to ensure the quality of products for exports. The cooperative’sproducts were also sold on e-commerce platforms such as Postmart.vn and Voso.vn.
According to the Ministry of Agriculture andRural Development, there are more than 17,770 agricultural cooperatives in Vietnam;1,718 of these have applied high technology in farming and preservation,automation technology and biotechnology.
Of them, 21% have plans for e-commerce sales, 23%sell their products on e-commerce platforms, 21% have created simple websites,7% have websites that appear on Google and 7% advertise on Facebook./.
VNA
