Travel

Brand name for central coastal tourism launched

“The Essence of Vietnam” will be the common tourism brand of three central coastal localities namely Thua Thien-Hue, Quang Nam and Da Nang.
Brand name for central coastal tourism launched ảnh 1Part of My Son Sanctuary in Quang Nam province (Photo:VNA)

Hanoi (VNA) – “The Essence of Vietnam” will be the common tourism brand of three central coastal localities namely Thua Thien-Hue, Quang Nam and Da Nang, according to the Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT).

The brand name, proposed by experts from the EU-ESRT, reflects the convergence of special tourism products in the central region.

It is also in line with Vietnam’s national tourism brand name “Vietnam-Timeless Charm”.

The EU-ESRT will continue to collaborate with the localities to complete the brand name’s logo and slogan as well as consult on how to apply it in marketing.

The programme also helps the three localities improve their websites introducing tourist destinations with the new brand name.

Besides the Hue Imperial Citadel - World Heritage Site , Thua Thien–Hue province attracts visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.

Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham - a World Biosphere Reserve.

Da Nang city , one of Vietnam's popular tourist destinations, houses a number of beautiful beaches, the Ngu Hanh Son (Marble Mountains), Bana Mountain resort, and Champa museum.-VNA

VNA
#tourism brand #EU-ESRT #tourism products #World Heritage Site
Follow VietnamPlus

Related News

Tourists travel by boat in Phu Quoc island (Photo: VNA)

Brand name – solution to tourism development

Building and developing a brand name for the Vietnamese tourism market is a key solution to help the sector reach this year’s target of welcoming 8 million foreign and 40 million domestic tourists, and earning 220 trillion VND (10.34 billion USD), domestic tourism managers have said.
Da Nang sets ambitious tourism goal

Da Nang sets ambitious tourism goal

Da Nang is striving to build itself into a resort paradise and a safe, friendly destination, heard a forum in the central city on March 25.

See more

The organisers of VITM 2026 honour sponsors. ( Photo: VNA)

VITM 2026 boosts tourism demand ahead of peak season

According to the organisers, around 4,500 representatives from Vietnamese and international tourism enterprises attended the event, generating more than 25,000 business meetings and partnership exchanges. Approximately 15,000 discounted tours and travel products were offered to visitors.

Traditional dragon procession held on the river in Ninh Binh. (Photo: VNA)

Cultural heritage drives sustainable tourism growth in Ninh Binh

In the first two months of 2026, Ninh Binh welcomed over 5.4 million visitors, up 9.9% year-on-year, generating nearly 5.84 trillion VND (221 million USD) in tourism revenue, up 15.9%. During the 2026 Lunar New Year holiday alone, the province received 2.38 million visitors, an 81.4% increase from the previous year, ranking second nationwide.

Outstanding individuals and firms honoured at VITM 2026 (Photo: VNA)

Outstanding individuals, firms honoured at Vietnam International Travel Mart 2026

In 2025, Vietnam’s tourism sector recorded its highest-ever number of visitors, welcoming more than 21.5 million international arrivals, up more than 20% from 2024, and serving over 135.5 million domestic travellers. Tourism revenue also surpassed 1 quadrillion VND (nearly 38 billion USD). The sector has become a bright spot of the economy, with Vietnam ranking among the world’s fastest-growing tourism destinations.

The Ba Trieu Temple in Thanh Hoa province (Photo: VNA)

Thanh Hoa taps digital transformation to boost heritage tourism

With 28 nationally-recognised intangible cultural heritage elements, Thanh Hoa province has prioritised integrating conservation with tourism development. Digital transformation, in particular, is seen as a crucial bridge connecting tradition with innovation, helping heritage sites become more accessible and engaging.

Pristine white-sand beach on Cu Lao Cham Island, Da Nang city, is a magnet for visitors. (Photo: VNA)

Vietnam – a safe destination amid global uncertainties

Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.

A border guard at the Mong Cai International Border Gate processes exit procedures for passengers at the Bac Luan 1 border gate in Quang Ninh province. (Photo: VNA)

Vietnam, China promote AI application in cross-border tourism cooperation

During the programme, participants will attend intensive courses delivered by AI technology experts, China–ASEAN policy researchers, and tourism specialists. The curriculum focuses on the application of big data in tourism policy planning, the development of cross-border tourism products, and the building of joint tourism brands.

The sea area off the southern coast of Phu Quoc Island. (Photo: VNA)

UK newspaper praises Phu Quoc’s unspoilt charm amid tourism boom

Phu Quoc is positioned as a compelling alternative – even a potential rival to Phuket – for travellers seeking authenticity in Southeast Asia. Its appeal lies not only in scenic beauty and fresh seafood, but also in the harmonious coexistence of modern tourism and enduring local culture.

At an elevation of 1,700 metres above sea level, the summit of Pu Luong is increasingly emerging as an ideal destination for trekking - a form of adventure tourism that combines hiking with nature exploration and physical as well as mental endurance. (Photo: VNA)

Vietnam eyes becoming region’s leading tourism destination

Vietnam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based and eco-tourism. This shift is not merely aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources, while appealing to a growing segment of environmentally conscious travellers.

Foreign tourists in a photo with local residents. (Photo: VNA)

Vietnam serves 6.76 million foreign arrivals in Q1

China and the Republic of Korea (RoK) continued to lead as Vietnam’s largest source markets in the quarter, with 1.4 million and 1.3 million visitors respectively, accounting for around 40% of total arrivals.