Hanoi (VNA) - The formula milk company Bubs Australia announced onNovember 11 that it had reached an agreement with Vietnam TVV Service andTrading Co., Ltd. to distribute its formula milk products for children in Vietnamvia the mother and baby store chain BiboMart JS Company.
The range of products from Bubs will officially hit the shelves of 135 BiboMartsupermarkets, starting from early December 2019.
A Bubs representative said that the two-year deal is expected to generate revenueof approximately 1.02 million USD during the first year, and 1.36 million USD inthe second year.
Bubs expressed its desire to enter into a long-term partnership in Vietnam.
According to Bubs, the new partnership with TVV and Bibo Mart marks a newmilestone as the Australian firms seek to expand into Asia and Vietnam, acountry that it considers to be one of the region's fastest growing markets.
Ngo Tran Khanh Van, CEO of TVV, said she believes that there is huge potentialfor the Bubs brand domestically, adding that cooperation with Bubs Australiapresents an important opportunity due to the firm’s high-quality products andintensive nutrition formula.
The Australian enterprise is a well-known brand of goat milk and is regarded asan intensive and fully-produced form of "organic" milk in its homecountry./.
