Budget smartphone sales have risen significantly in the domestic marketfollowing the narrowing price gap between mobile phones and smartphones.
Handsetscosting 2 million VND to 4 million VND have become more popular. Thelow-end market, particularly in rural areas, is driving sales growth,traders say.
Chinese and Vietnamese budget smartphones, whichoffer high-end devices at relatively low prices, have played a key rolein the mushrooming growth.
Meanwhile, a few well known brandshave introduced affordable models, such as Lumia 525, Nokia X, ASUSZenfone and Galaxy Trend Plus.
In addition, strong discounts on some high-end models has also helped trigger sales.
Accordingto a representative from The Gioi Di Dong Joint Stock Company, aprominent mobile phone retailer, the sales of its budget smartphonesincreased by 60 percent in the first half of the year.
Deputy Director of the company, Tran Kinh Doanh, said the smartphone segment in Vietnam was still hot and would develop further.
Meanwhile,Nguyen Hoang Son, a sales representative from OneTouch, an online phoneretailer in Hanoi, said more budget smartphones were expected to maketheir debut by the end of July.
"Many thousands of new students will enrol in August and they are the potential buyers of budget smartphones," he added.
Accordingto GfK, one of the world's largest research companies, Vietnam rankssecond among the fastest growing markets for smartphones in SoutheastAsia, owing to the popularity of 3G (third generation network) andbudget smartphones.
The German company reported that the top three growth markets for smartphones were Indonesia, Vietnam and Thailand.
Meanwhile,the percentage of smartphone sold in Vietnam in the first quartersurpassed sales of ordinary mobiles, reaching 55 percent, theGermany-based market researcher reported.
GfK attributed the fastdevelopment of the smartphone market in Vietnam to the increasingpopularity of 3G, which according to the Ministry of Information andCommunications, covers more than 80 percent of Vietnam's territory.-VNA
Handsetscosting 2 million VND to 4 million VND have become more popular. Thelow-end market, particularly in rural areas, is driving sales growth,traders say.
Chinese and Vietnamese budget smartphones, whichoffer high-end devices at relatively low prices, have played a key rolein the mushrooming growth.
Meanwhile, a few well known brandshave introduced affordable models, such as Lumia 525, Nokia X, ASUSZenfone and Galaxy Trend Plus.
In addition, strong discounts on some high-end models has also helped trigger sales.
Accordingto a representative from The Gioi Di Dong Joint Stock Company, aprominent mobile phone retailer, the sales of its budget smartphonesincreased by 60 percent in the first half of the year.
Deputy Director of the company, Tran Kinh Doanh, said the smartphone segment in Vietnam was still hot and would develop further.
Meanwhile,Nguyen Hoang Son, a sales representative from OneTouch, an online phoneretailer in Hanoi, said more budget smartphones were expected to maketheir debut by the end of July.
"Many thousands of new students will enrol in August and they are the potential buyers of budget smartphones," he added.
Accordingto GfK, one of the world's largest research companies, Vietnam rankssecond among the fastest growing markets for smartphones in SoutheastAsia, owing to the popularity of 3G (third generation network) andbudget smartphones.
The German company reported that the top three growth markets for smartphones were Indonesia, Vietnam and Thailand.
Meanwhile,the percentage of smartphone sold in Vietnam in the first quartersurpassed sales of ordinary mobiles, reaching 55 percent, theGermany-based market researcher reported.
GfK attributed the fastdevelopment of the smartphone market in Vietnam to the increasingpopularity of 3G, which according to the Ministry of Information andCommunications, covers more than 80 percent of Vietnam's territory.-VNA
