Illustrative Image (Source: doisongphapluat.vn) HCM City (VNA) – To boost sales at the peak shopping season for Tet (Lunar New Year), Vietnamese enterprises need to pay more attention to customer demand in each region in order to map out proper production and distribution plans, delegates told a seminar held in HCM City recently.
Tran Thai Ha, a representative from the market research firm Nielsen Vietnam, said the most-mentioned products during Tet include beer, beverages, coffee, and confectionaries. But the demand was different in each region in the period.
For instance, during last Tet, sales of beer and beverages increased significantly compared to normal time in the south, but in the north, beer and beverages sales slightly reduced, while demand for confectionary went up strongly, she said.
Firms usually release their Tet products in early November, but with the 2017 Tet falling on January 28, earlier than in previous years, businesses should notice that to prepare commodities for Tet early, she said.
Besides, to increase sales during peak season, firms should make efforts to bring their products into retail stores and launch promotional programmes.
Despite the Vietnam economy showing signs of slowing, its retail sales growth has remained high, she said.
She also shared the top five factors that influence custome decisions over where to buy products. They are availability, quality, location, store personnel and product assortment.
More and more Vietnamese shoppers look for products with healthy ingredients, she said, adding that this is a good opportunity for retailers to boost sales of these products.-VNA
