Society

Campaign helps change gender stereotypes

The music video (MV) “Viec nho to ta cung lo” (small or big things, we all do) – the theme song of a social media campaign titled “Thanh nien chuan – Noi khong voi dinh kien gioi” (Standard youth - Say no to gender stereotypes) has been launched recently, aiming to raise public awareness of changing gender-related behaviors
Campaign helps change gender stereotypes ảnh 1A scene in the music video (Photo: thanhnien.vn)
Hanoi (VNA) – The music video (MV) “Viec nho to ta cung lo” (small or big things, we all do) – the themesong of a social media campaign titled “Thanh nien chuan – Noi khong voi dinh kien gioi” (Standard youth - Say no togender stereotypes) has been launched recently, aiming to raise public awareness of changing gender-related behaviors
The campaign was initiated by the Central Committee of the Ho Chi Minh Communist Youth Union (HCMCYU) in collaboration with Plan International Vietnam  under the sponsorship from theAustralian Department of Foreign Affairs and Trade DFAT).

Campaign helps change gender stereotypes ảnh 2At the launching ceremony (Photo: thanhnien.vn)
The MV officially made its debut on May 30 on VieOn and digital platformsof the HCMCYU. It is performed by rapper Rica Nguyen Viet Hung and singer Lam Bao Ngoc.

Previously, the organisers launched an online interactivecontest on sharing financial responsibilities in families, towards changing genderstereotypes in housework, financial responsibility, career choice andleadership role between men and women./.
VNA
#music video #social media campaign #gender stereotypes #gender-related behaviors #HCMCYU #Vietnamplus #Vietnam news #Vietnam News Agency
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