Nguyen Minh Ky, head of the Vietnam E-commerce and Information Technology Agency, speaks at the forum (Photo: VNA) Can Tho (VNA) – Mekong Delta enterprises wereupdated on the latest trends of e-commerce at a forum held in Can Tho on May26, and engaged in networking to seek sales opportunities and partnerships.
At the event, Nguyen Minh Ky, head of the Vietnam E-commerceand Information Technology Agency under the Ministry of Industry and Trade,introduced trends of online trade related to new business models, onlinesearch, and clients from social network, among others.
He said digital marketing is challenging traditional methods,while posing legal issues to businesses in terms of patent dispute, tax andcybercrimes.
At the forum, experts said many enterprises have yet to realisethe importance of e-trade applications to their sales.
According to the Ministry of Industry and Trade’sstatistics, Vietnam has 52 million internet users and 35 million users of smartphones. Of both groups, 48 percent look for product information on line, while27 percent use their phones to place purchase orders.
In 2015, e-commerce generated 4.08 billion USD in turnoverwith an average annual growth of between 25 and 30 percent.
Participating firms said they hope e-commerce will help themexpand the market, cut time and cost, and improve their reputation perceived bycustomers.-VNA
VNA
