The Mekong Delta city of Can Tho has set a target of exporting 860,000 tonnes of rice this year, up 40,000 tonnes from last year.

In the first nine months and two weeks of this year, the city shipped 755,000 tonnes of rice, raking in 359.7 million USD, representing a year-on-year increase of 14 percent in volume and 22 percent in value.

Apart from main markets in Asia, Africa, Europe, Oceania and the United States, there are many new customers registered to buy rice from Can Tho.

Taking advantage of the opportunity, the local authorities have directed enterprises that engage in exporting rice to foster promotion and marketing campaigns to seek more new markets.

It has also encouraged local rice processors to improve their production in order to enhance the quality of rice.

Can Tho is looking to cooperate with other localities in the region to ensure enough rice for export.

The city has also decided to double its VietGAP standard large-scale rice fields to 14,000 ha in the 2013-2014 winter-spring crop, in order to increase rice output and quality.-VNA